Factors That Make The Barnum Effect Stronger
- Personal analyses: You believe the analysis applies only to you, and you apply your own meaning to the statements. Instead, take a step back and first see if it could not apply to almost everyone else.
- Perceived authority: You believe in the authority of the evaluator. Question the authority of the source.
- Positive content: The analysis uses mostly positive traits. Pay attention to the balance between positive and negative statements.
When you know about these factors, it becomes easier to avoid falling prey to the Barnum Effect.
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