1. Use Traffic Analytics

1. Use Traffic Analytics

When you put out content, it is important to identify which ones drive more traffic. By doing this, you can start identifying the niches people like, and what content you should produce more of. 

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5 Powerful Ways to Increase Sales by Leveraging Data Effectively

singlegrain.com

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3. Create Smarter Customer Journeys

It is important to track how customers are interacting with your content or website. See where they click and when they leave. 

This way, you can build better journey paths through your content to ensure customers stay around for longer. 

This increases the likelihood of them purchasing something if you have any products. 

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4. Write more compelling case studies

It is important to show your customers where people are getting the most value. But do not just do this by showing them reviews. 

Try your best to create data dashboards of your websites or content data and show them where they should go. This way, customers are more inclined to view content everyone appears to be liking. 

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2. Use NLP

Natural Language Processing (NLP), allows you to have insights into what your customers are talking about. 

You may have a good product, but it has to meet the customer when they want it. So, by understanding the opportunities through learning what customers are discussing, you can create for them. 

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5. Use Data-fueled predictions

To create a good business strategy you need to act upon the data you are gathering. So, use data to fuel the predictions you are making in the future. 

If you are hoping to make a new decision or change strategy, always look at the trends the data is showing and measure your decision making against that. 

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What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads
  • Building stronger relationships with customers
  • Differentiating your brand from competitors
  • Identifying marketing tactics that have more impact.

With market segmentation, you will gain greater insight into consumer behaviors.

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Lead scoring helps prioritise top leads, increase conversions, and improve communication between the sales and marketing departments. 

Lead scoring is used to rank potential customers using criteria to identify which leads are ready to purchase. As a result, lead scoring can decrease customer acquisition costs and increase revenue.

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business.com

Beau Lotto

"There is no inherent value in any piece of data because all information is meaningless in itself. Why? Because information doesn’t tell you what to do."

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If You Want to Be Creative, Don't Be Data Driven

medium.com