When you put out content, it is important to identify which ones drive more traffic. By doing this, you can start identifying the niches people like, and what content you should produce more of.&nbsp;

1. Use Traffic Analytics

Communication

Natural Language Processing (NLP), allows you to have insights into what your customers are talking about.&nbsp;You may have a good product, but it has to meet the customer when they want it. So, by understanding the opportunities through learning what customers are discussing, you can create for them.&nbsp;

2. Use NLP

It is important to track how customers are interacting with your content or website. See where they click and when they leave.&nbsp;This way, you can build better journey paths through your content to ensure customers stay around for longer.&nbsp;This increases the likelihood of them purchasing something if you have any products.&nbsp;

3. Create Smarter Customer Journeys

It is important to show your customers where people are getting the most value. But do not just do this by showing them reviews.&nbsp;Try your best to create data dashboards of your websites or content data and show them where they should go. This way, customers are more inclined to view content everyone appears to be liking.&nbsp;

4. Write more compelling case studies

To create a good business strategy you need to act upon the data you are gathering. So, use data to fuel the predictions you are making in the future.&nbsp;If you are hoping to make a new decision or change strategy, always look at the trends the data is showing and measure your decision making against that.&nbsp;

5. Use Data-fueled predictions

<div dir="ltr"> Jaykishan Panchal</div>Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. <a href="https://www.clickflow.com/enterprise/?utm_source=singlegrain-blog&amp;utm_medium=snippet&amp;utm_campaign=Customers&amp;utm_content=5-powerful-ways-to-increase-sales-by-leveraging-data-effectively" rel="noopener" dir="ltr">Click here to learn more and get started.</a>Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another.However, just because the <a href="https://adeptia.com/blog/how-data-integration-add-Business-value" dir="ltr">integration of data</a> is becoming more popular doesn’t mean that businesses are using it correctly. <a href="https://www.forbes.com/sites/louiscolumbus/2017/12/24/53-of-companies-are-adopting-big-data-analytics/#34682da39a19" rel="noopener noreferrer" dir="ltr">Less than half of businesses</a> are using big data systems successfully.What is even more unfortunate is that the most common reason for this failure is due to a lack of understanding of how to properly use datasets as an asset. Additionally, poor alignment of current organizational strategies is a huge culprit behind most data failures.The fact is clear that using data properly can be a total game changer. But, clearly, not all strategies are created equally. In order to see the biggest impact of data utilization on your business’s sales and overall profitability, there are several key approaches that should be followed.Let’s dive in.<h2>1) Use Traffic Analytics to Identify Unique Niches</h2>It pays big to go small when it comes to audience segmentation and targeting. Identifying niches that make up your customer group can help you create more effective targeted ad campaigns that boost engagement. By leveraging analytical programs for deeper traffic insights within demographic information, you can identify specific niches that could be reached with certain products or marketing messages.These days, many online retailers are opting for <a href="https://www.shopify.com/blog/low-investment-business-ideas" rel="noopener noreferrer" dir="ltr">new business ideas</a> that can be easily customized at a low cost, such as on-demand prints or digital products that can be personalized to the user’s needs. But in order for these online businesses to really take off, their ad targeting and customer segmentation data needs to be on point. This is where the proper application of data can make all the difference.You will first need to conduct some in-depth analysis to identify the most profitable niches that would be interested in your online product. The larger segments of your target audience may be rather obvious, such as the general age range, gender, lifestyle, interests and income level.You can use this information as a starting point to create customer profiles that represent different aspects of your audience. Of course, be sure that all of this is still backed up with data based on your current customers – so that you aren’t totally off or missing any major segments.Then take things a step further with traffic analysis data. Take a look at the current traffic that is arriving on your website and look for emerging patterns in the data, such as:<UL><LI>Is there a specific geographic location that is growing?</LI><LI>Which keywords are driving large numbers of viewers?</LI><LI>Which specific product pages have the highest click rates?</LI></UL>This information can shed light on various niches based on demographic and behavioral data, such as groups buying overseas or audiences that are drawn to your product via a specific keyword query. From this analysis, you can start to identify various niches that already exist or could be better targeted.If your online store is selling customizable products, this data can also be applied to the products themselves.<a href="https://www.instagram.com/p/BvH6yVAgPtF/" rel="noopener noreferrer" dir="ltr">Pet Canva</a>, an online print store, provides a great example of utilizing niche markets for hyper-targeted ads. Their marketing team saw an opportunity to create custom blankets with pet portraits on them, and so they targeted this niche through social media ads by matching them up with customers who had dogs and would be interested in this type of product.Pay attention to the way that customers are arriving to your website. By understanding the keywords and the reasoning behind them, you can start to get into the mind of the consumer and better understand the products they are looking for and how you can create offerings or content that fit their requests.Learn More:

Any good business knows that understanding customers is critical and big data is the key to long-term success – if you know how to apply it correctly.

Career

Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. <a dir="ltr" href="https://www.clickflow.com/enterprise/?utm_source=singlegrain-blog&amp;utm_medium=snippet&amp;utm_campaign=Customers&amp;utm_content=5-powerful-ways-to-increase-sales-by-leveraging-data-effectively" rel="noopener">Click here to learn more and get started. </a>

Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another.

However, just because the <a dir="ltr" href="https://adeptia.com/blog/how-data-integration-add-Business-value">integration of data </a>is becoming more popular doesn’t mean that businesses are using it correctly. <a dir="ltr" href="https://www.forbes.com/sites/louiscolumbus/2017/12/24/53-of-companies-are-adopting-big-data-analytics/#34682da39a19" rel="noopener noreferrer">Less than half of businesses </a>are using big data systems successfully.

What is even more unfortunate is that the most common reason for this failure is due to a lack of understanding of how to properly use datasets as an asset. Additionally, poor alignment of current organizational strategies is a huge culprit behind most data failures.

The fact is clear that using data properly can be a total game changer. But, clearly, not all strategies are created equally. In order to see the biggest impact of data utilization on your business’s sales and overall profitability, there are several key approaches that should be followed.

1) Use Traffic Analytics to Identify Unique Niches

It pays big to go small when it comes to audience segmentation and targeting. Identifying niches that make up your customer group can help you create more effective targeted ad campaigns that boost engagement. By leveraging analytical programs for deeper traffic insights within demographic information, you can identify specific niches that could be reached with certain products or marketing messages.

These days, many online retailers are opting for <a dir="ltr" href="https://www.shopify.com/blog/low-investment-business-ideas" rel="noopener noreferrer">new business ideas </a>that can be easily customized at a low cost, such as on-demand prints or digital products that can be personalized to the user’s needs. But in order for these online businesses to really take off, their ad targeting and customer segmentation data needs to be on point. This is where the proper application of data can make all the difference .

You will first need to conduct some in-depth analysis to identify the most profitable niches that would be interested in your online product. The larger segments of your target audience may be rather obvious, such as the general age range, gender, lifestyle, interests and income level.

You can use this information as a starting point to create customer profiles that represent different aspects of your audience. Of course, be sure that all of this is still backed up with data based on your current customers – so that you aren’t totally off or missing any major segments.

Then take things a step further with traffic analysis data. Take a look at the current traffic that is arriving on your website and look for emerging patterns in the data, such as:

<ul><li>Is there a specific geographic location that is growing? </li><li>Which keywords are driving large numbers of viewers? </li><li>Which specific product pages have the highest click rates? </li> </ul>

This information can shed light on various niches based on demographic and behavioral data, such as groups buying overseas or audiences that are drawn to your product via a specific keyword query. From this analysis, you can start to identify various niches that already exist or could be better targeted.

If your online store is selling customizable products, this data can also be applied to the products themselves.

<a dir="ltr" href="https://www.instagram.com/p/BvH6yVAgPtF/" rel="noopener noreferrer">Pet Canva </a>, an online print store, provides a great example of utilizing niche markets for hyper-targeted ads. Their marketing team saw an opportunity to create custom blankets with pet portraits on them, and so they targeted this niche through social media ads by matching them up with customers who had dogs and would be interested in this type of product.

Pay attention to the way that customers are arriving to your website. By understanding the keywords and the reasoning behind them, you can start to get into the mind of the consumer and better understand the products they are looking for and how you can create offerings or content that fit their requests.

Learn More:

1. Use Traffic Analytics

5 Powerful Ways to Increase Sales by Leveraging Data Effectively

2. Use NLP

3. Create Smarter Customer Journeys

4. Write more compelling case studies

5. Use Data-fueled predictions

Market Segmentation Strategy: What Is It and Why Is It Important?

Understanding Lead Scoring to Prioritize Top Leads - business.com

If You Want to Be Creative, Don't Be Data Driven