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Pathos
It is an emotional connection with your audience.
- It is the reason why people will believe that what you are telling them will matter to them. It will be relevant to them.
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What makes someone a good communicator?
Aristotle identified the 3 elements of great communication as:
- Ethos
- Pathos
- Logos
353
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Ethos
It is your Credibility.
- People should believe what you say.
- They must trust you to know what you're talking about.
213
1.39K reads
Logos
You need to give people a reason or logic behind what you say.
- Facts do not speak for themselves, sadly, because if they did, that would save a lot of time.
- So, you need to package data & facts in such a way that peop...
215
1.2K reads
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Captivation
Whether you like it or not, building an audience for your work is a performance.
- Amplify your personality - You don’t have to change who you are, you have to become more of who you are.
- Be provocative, with a purpose - Make a statement. Share a message that matters to you.
Clarify why
- What’s the reason for dropping this truth bomb? Is it to address their career growth, their health, their relationship? You need to be crystal clear & make sure it is at the heart of the conversation.
- Why does it...
Story Telling
Our brain enjoys information in the story format. Because stories are easy to remember and stories connect with the audience by an emotional bond.
Remember the difference between reporting a story and telling a story. Storytelling is telling the stories with em...
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