Pathos - Deepstash
Pathos

Pathos

It is an emotional connection with your audience.

  • It is the reason why people will believe that what you are telling them will matter to them. It will be relevant to them.

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MORE IDEAS FROM Three Elements of Great Communication, According to Aristotle

Logos

You need to give people a reason or logic behind what you say.

  • Facts do not speak for themselves, sadly, because if they did, that would save a lot of time.
  • So, you need to package data & facts in such a way that people can logically understand the conclusions you draw from them.

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Ethos

It is your Credibility.

  • People should believe what you say.
  • They must trust you to know what you're talking about.

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What makes someone a good communicator?

Aristotle identified the 3 elements of great communication as:

  • Ethos
  • Pathos
  • Logos

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RELATED IDEA

Charisma Is A Learnable Skill

Charisma is rooted in values and feelings. To persuade others, you must use powerful and reasoned rhetoric, establish personal and moral credibility, and then rouse followers’ emotions and passions.

Charisma is not all innate; it’s a learnable skill or, rather, a set of skills that have been practiced since antiquity.

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Defending everyone's fallibility

When people don't trust you, you’re already at a big disadvantage and anything you say can be dismissed as mere defensive revenge.

The best you can do is to resist fighting for infallibility. Instead, defend everyone's fallibility. You will regain credibility if you posture as a learner, not someone last-word learned.

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...say they’re uncomfortable communicating with employees. 

And that number is significantly higher when the roles are reversed.

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