What makes someone a good communicator?

Aristotle identified the 3 elements of great communication as:

  • Ethos
  • Pathos
  • Logos

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Three Elements of Great Communication, According to Aristotle

hbr.org

Pathos

It is an emotional connection with your audience.

  • It is the reason why people will believe that what you are telling them will matter to them. It will be relevant to them.

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Ethos

It is your Credibility.

  • People should believe what you say.
  • They must trust you to know what you're talking about.

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Logos

You need to give people a reason or logic behind what you say.

  • Facts do not speak for themselves, sadly, because if they did, that would save a lot of time.
  • So, you need to package data & facts in such a way that people can logically understand the conclusions you draw from them.

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