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MCKINSEY

Demystifying the hackathon

Demystifying the hackathon

mckinsey.com

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Hackathon

... is a term used in reference to innovation jams and describes an event that pools eager entrepreneurs and software developers into a confined space for a day or two and challenges them to innovate. A hackathon goes beyond a simple brainstorm session as it also focus on results and jump-...

  • Centers on the customer process or journey and supports a clear business target.
  • Involves employees from all relevant areas to find different ways of working a problem. 
  • Challenge participants to reimagine an existing method to try to find the most effici...

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