Prince Albert, known to his family as Bertie, reluctantly assumed the throne of England in 1936 and became King George VI. Cursed from boyhood with a terrible stammer, he struggled painfully in public until his wife convinced him to seek the help of Lionel Logue, an Australian speech therapist.
President Barack Obama uses three public-speaking techniques to captivate his audiences. Like all of us, sometimes he has an off night. When he's at his best, though, Obama is a gifted speaker who has something to teach all leaders in business and politics, regardless of their political opinions.
Effective communication is at the heart of every successful business, no matter the size or industry. In fact, everything in your business resolves around good communication, both internal (with your employees, associates, co-workers or team members) and external (with your clients and customers).
It helps to create effective brand messaging. It determines how your brand is perceived and also builds trust with customers.
Customer service relies on good communication."60% of consumers have stopped doing business with a brand due to a poor customer service experience." Microsoft’s 2016 Global State of Customer Service Report.
It enables positive team relationships. Effective communication helps to unite teams and create a safe environment to express themselves.
It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.