Why People Sign Up To A Community
- The community aligns with their identity.
- They trust that the community will bring them value.
- They know how to participate.
- There is a reward (intrinsic or extrinsic) for their participation.
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“Talent wins games, but teamwork and intelligence win championships.”, Michael Jordan
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In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.
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- Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others regularly. To get your online community started, pick the ideal members in your community for that.
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