MORE IDEAS FROM THE ARTICLE
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.
This is why most communities fail before they even begin. A company needs to establish these four elements if they are to have people’s engagement.
Group norms are the set of informal and formal ground rules that specify how people interact. The rules help members of the group determine how to behave. Advantages of clear ground rules within teams:
Can your community reach you and interact directly with you? Collaborators and followers value the chance to engage and share information. Also, you have to know who they are.
Measure how strong is your presence in the communication channels that your colleagues and crowd prefer--e-mail, Twitter, Instagram, networking events, etc.