Learn more about communication with this collection
Effective communication with remote employees
Strategies for building trust and accountability
Techniques for managing remote teams
Feeding Interest With The Promise Of Change
After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.
Great stories promise to change the life of the protagonist who we imagine ourselves to be, if not our own. In light of that, recruiters should focus on how candidates’ lives will change—not just their day-to-day tasks, but also how the new role will change the way they feel.
139
350 reads
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Storytelling As A Tool
Tell stories to candidates because they stick, stir emotions, and drive decisions—that’s why they can be a companies’ most effective recruiting tool.
Research indicates that stories can be far more effective at selling a job than impressive facts and figures. With only 5% of t...
133
284 reads
"Don’t ever say your mission statement to someone. Tell them all the great things about your company—the ups and downs, the things you’ve learned—and let them feel the mission statement.”
MATTHEW LUHN
151
409 reads
Start Your Story With A Strong And Brief Hook
Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.
Recruiters should equip themsel...
148
340 reads
Closing A Hiring Pitch
Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.
Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more pers...
130
439 reads
Data Versus Emotion As Convincing Tools
Companies tell stories because they stir up feelings, and that’s what makes these brands memorable. Similarly, recruiters shouldn’t sell jobs as a dry collection of responsibilities and perks—you should strive to bring the role alive through stories that evoke strong feelings.
146
319 reads
“When you share a personal, professional moment where you’ve changed in a positive way, you inspire people. That's the best way to get people to change.”
MATTHEW LUHN
171
842 reads
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More like this
Start Your Story With A Strong And Brief Hook
Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.
Recruiters should equip themsel...
Three Signs You’ve Named the Right Change
How do you know you’ve nailed this critical element of your story for sales, fundraising and leadership?
- You’re ready to replace traditional mission and vision statements with the change—and the future you commit to making real for your audience
- You can imagine that 90% of yo...
Keep The Audience’s Perception In Mind
Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.
We need to be less concerned about how we look at our stories and instead focus on...
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