Don't be intimated by jargon

When you have more questions than answers, ask yourself:

• What are these questions?
• Would you like to direct your questions to a particular character?
• Are they questions that you may be able to answer by reading more about the author's life and works...

You've worked very hard for your money. Don't gamble on investments you don't understand, nor listen to pitches unless you solicited them.

There is a huge difference between long-term and short-term investing. Many people don't invest in stocks because they are afraid of l...

We're afraid to admit when we don't know something for sure and expect not to see uncertainty in others. It can be disastrous.

Consider the case in which a business spent hundreds of millions on an ineffective advertising campaign because they refused even to ask if it was working.