Designing self-assembling furniture
Ingvar Kamprad solved the problem of shipping large furniture when he disassembled a coffee table so it could be packed flat. From then on, as many products as possible were packed this way.
By 1955, Kamprad's manufacturers were boycotting IKEA due to its low prices. He addressed the issue by designing and producing in-house.
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IKEA: From household goods to furniture
- The name IKEA comes from Ingvar Kamprad's initials, followed by the name of the farm he grew up on and the name of his home village: Ingvar Kamprad, Elmtaryd, Agunnaryd.
- Kamprad made a mail-order catalogue
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