The Three Persuasion Strategies

Three basic strategies have been devised after studying 60 business leaders handling a variety of disagreements at the workplace:

1. Cognitive Conversation Approach: Best for convincing those focused on the rational reasons for taking a decision.
2. Champion Conversation Approach: Used for convincing colleagues with whom we are not cordial.
3. Credible Colleague Approach: Best for convincing someone who already thinks we are unlikely to be successful by ourselves.