The Pizza Principle: Linking Fast Food With The Economy - Deepstash
The Pizza Principle: Linking Fast Food With The Economy

The Pizza Principle: Linking Fast Food With The Economy

  • Fast food consumption can be used as an index to measure consumer behaviour and market changes.
  • The Pizza Principle, first noticed in New York City in the 80s, revealed that the cost of a subway ride and a slice of pizza remained the same for two decades.
  • How much a Big Mac from Mcdonalds (or a similar offering from KFC) costs around the world can measure how the same product costs in different countries. If the product price is the same, the countries have a Purchasing Power Parity (PPP).

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MORE IDEAS FROM How fast food reveals secrets of the economy

Sales of french fries and the export of main raw materials (potatoes and oil) is an economic indicator of the trade between the US and Asia.

The length of the menu at various cheap snack joints like Waffle House are an indicator of the condition of food supplies, electricity and other variables that provide key information on the country’s economic health.

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Financial experts and economists use popular food items like the Mars chocolate bars, popcorn, and baked beans as an index to measure the cost of living and to determine the health of the economy.

The Odeon Popcorn index(2009), for instance, showed that higher sales of popcorn, a cheap snack consumed by families, correlated with the economic recovery in the United Kingdom after the financial crisis of 2008.

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RELATED IDEA

The early working years of the MacDonald brothers

In 1926, brothers Maurice and Dick MacDonald hoped to find fame in the industry of moving pictures. At first, they hauled sets and worked the lights during back-breaking shifts on silent film sets. But they were unable to move up in the behind-the-scene ranks of the business.

In 1930, after scrimping and saving, they purchased a theatre. To dissuade patrons from taking their own food to the movies, they installed a snack bar in the lobby.

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The world's favorite fast food

Pizza is the world's favorite fast food, with some three billion pizza sold every year in the US alone.

The story of how pizza became so popular reveals much about the history of migration, economics, and technological change.

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A diet rich in fruits and vegetables has been scientifically proven to provide numerous health benefits, such as reducing your risk of several chronic diseases and keeping your body healthy.

However, making major changes to your diet can sometimes seem very overwhelming.

Instead of making big changes, it may be better to start with a few smaller ones. And it’s likely more manageable to start with just one thing, rather than all of them at once.

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