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The Pizza Principle: Linking Fast Food With The Economy
- Fast food consumption can be used as an index to measure consumer behaviour and market changes.
- The Pizza Principle, first noticed in New York City in the 80s, revealed that the cost of a subway ride and a slice of pizza remained the same for two decades.
- How much a Big Mac from Mcdonalds (or a similar offering from KFC) costs around the world can measure how the same product costs in different countries. If the product price is the same, the countries have a Purchasing Power Parity (PPP).
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Chocolates, Popcorn And Economics
Financial experts and economists use popular food items like the Mars chocolate bars, popcorn, and baked beans as an index to measure the cost of living and to determine the health of the economy.
The Odeon Popcorn index(2009), for instance, showed that higher sales of popcorn, a cheap snack consumed by families, correlated with the economic recovery in the United Kingdom after the financial crisis of 2008.
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Consumption Of French Fries And Global Economy
Sales of french fries and the export of main raw materials (potatoes and oil) is an economic indicator of the trade between the US and Asia.
The length of the menu at various cheap snack joints like Waffle House are an indicator of the condition of food supplies, electricity and other variables that provide key information on the country’s economic health.
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