Mental frames - Deepstash

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Mental frames

... are structure that are represented in the brain by neural circuitry. Frames shape the way people see the world, and consequently, the goals they seek and the choices that they make.

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MORE IDEAS FROM THE SAME ARTICLE

... avoid negative language.

They are extremely powerful, because most of our actions are based on the unconscious and metaphorical frames we already have in place. And once a frame is in place, the boundaries of that frame and the associations of that frame are all taken into account in our decision making.

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