This is how tiny changes in words you hear impacts your thinking
... are structure that are represented in the brain by neural circuitry. Frames shape the way people see the world, and consequently, the goals they seek and the choices that they make.
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... avoid negative language.
Using negative words will activate and strengthen your opponent's frames and undermine your own views. Successfully arguing a point requires you to establish your own frames and use language that evokes images and ideas that fit the worldview you want.
They are extremely powerful, because most of our actions are based on the unconscious and metaphorical frames we already have in place. And once a frame is in place, the boundaries of that frame and the associations of that frame are all taken into account in our decision making.
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An analogy is a comparison that asserts a parallel between two distinct things, based on the perception of a shared property.
Analogies appear in metaphors, similes, political...
Analogies are arguments that operate unnoticed. Like icebergs, they conceal most of their mass and power beneath the surface.
Analogies are also used in innovation and decision making. For instance, the "bicycle for the mind” that Steve Jobs envisioned as a Macintosh computer.
Using analogies help us to communicate effectively. For example, Warren Buffett noted "You never know who’s swimming naked until the tide goes out,” meaning when times are bad, hidden weaknesses are exposed.
Lack of awareness of an analogy's influence can come at a cost. The ability to construct a good analogy can help you reach your outcomes.
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Our inner Demons, or inner voices, make us do irrational, stupid and selfish things, based out of fear.
We hide and distract ourselves from our inner voice, which is nothing but our fear and ...
Some of our common 'demons' are:
Our inner demons lead us to negatively judge ourselves, further leading to avoiding that judgment, and eventually starting the internal self-destruction, if the negative downward spiral is left unchecked.
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