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Mental frames and decision making
They are extremely powerful, because most of our actions are based on the unconscious and metaphorical frames we already have in place. And once a frame is in place, the boundaries of that frame and the associations of that frame are all taken into account in our decision making.
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When trying to get your point across...
... avoid negative language.
Using negative words will activate and strengthen your opponent's frames and undermine your own views. Successfully arguing a point requires you to establish your own frames and use language that evokes images and ideas that fit the worldview you want.
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Mental frames
... are structure that are represented in the brain by neural circuitry. Frames shape the way people see the world, and consequently, the goals they seek and the choices that they make.
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Create a decision-making process
... for future big decisions:
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- Weigh the evidence for each potential solution.
- Make your decision.
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Strategy Decision Making
Imagine recording decision-makers' solutions to a competitive-strategy problem using four categories:
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The Now-I-know and the I-already-know are very confident while I-do don't-know and t...
Emotions and decision-making
Our emotions can makes us act in an irrational way and make bad decisions. But don't ignore your emotions entirely; they are not necessarily the cause of our bad decisions.
You should take your emotions into account in a rational way, without giving them the power to prevent you from condu...
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