What is Stroop effect? - Deepstash
What is Stroop effect?

What is Stroop effect?

In psychology, the Stroop effect is the delay in reaction time between automatic and controlled processing of information, in which the names of words interfere with the ability to name the colour of ink used to print the words.

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MORE IDEAS FROM The Stroop Effect.

Stroop effect in Marketing

Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors.

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How it works?

The words themselves interfere with your ability to quickly say the correct color of the word. Two different theories have been proposed to explain this phenomenon :

  • Selective attention theory : According to this theory, naming the actual color of the words requires much more attention than simply reading the text.
  • Speed of processing theory: This theory states that people can read words much faster than they can name colors. The speed at which we read makes it much more difficult to name the color of the word after we’ve read the word.

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What Stroop effect tells us?

The Stroop effect is a simple phenomenon that reveals a lot about how the how the brain processes information. First described in the 1930s by psychologist John Ridley Stroop, the Stroop effect is our tendency to experience difficulty naming a physical color when it is used to spell the name of a different color.

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RELATED IDEA

The Dunning-Kruger Effect

... a type of cognitive bias in which people believe that they are smarter and more capable than they really are.

The combination of poor self-awareness and low cognitive ability leads them to overestimate their own capabilities.

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Dunning-Kruger Effect
  • The Dunning-Kruger effect is a type of cognitive bias in which people believe that they are smarter and more capable than they really are. Essentially, low ability people do not possess the skills needed to recognize their own incompetence. The combination of poor self-awareness and low cognitive ability leads them to overestimate their own capabilities.

People who scored in the lowest percentiles on tests of grammar, humor, and logic also tended to dramatically overestimate how well they had performed .

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Overview
  • The Dunning-Kruger effect is a type of cognitive bias in which people believe that they are smarter and more capable than they really are.
  • The combination of poor self-awareness and low cognitive ability leads them to overestimate their own capabilities.
  • The term lends a scientific name and explanation to a problem that many people immediately recognize—that fools are blind to their own foolishness.

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THE DUNNING KRUGER EFFECT IS A type of cognitive bias you would not like to have .

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