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The Stroop effect is a simple phenomenon that reveals a lot about how the how the brain processes information. First described in the 1930s by psychologist John Ridley Stroop, the Stroop effect is our tendency to experience difficulty naming a physical color when it is used to spell the name of a different color.
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The words themselves interfere with your ability to quickly say the correct color of the word. Two different theories have been proposed to explain this phenomenon :
One method of marketing that uses the Stroop Effect might be the attachment of a direct and powerful word like "revolutionary" to what, in reality, is a fairly minor change in a product. The point is to exaggerate the change -- for example, a new shape of a car's gear shifter -- and focus the vie...
Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors.
In psychology, the Stroop effect is the delay in reaction time between automatic and controlled processing of information, in which the names of words interfere with the ability to name the colour of ink used to print the words.
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