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The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?
Knowing about the framing effect is vital. It is one of the most significant biases in decision making and particularly important in health care and financial decisions.
The framing effect happens when decision-makers choose opposite solutions for identical problems based on how the issues are presented to them.
Ness Labs provides content, coaching, courses and community to help makers put their minds at work. Apply evidence-based strategies to your daily life, discover the latest in neuroscience research, and connect with fellow curious minds.
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