The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?

Knowing about the framing effect is vital. It is one of the most signi...

The framing effect happens when decision-makers choose opposite solutions for identical problems based on how the issues are presented to them.
For example:

• Time and money management: A study found that 93% of students registered early when presented with a penalt...

• Consider the current frame: Be aware of marketing language when you are shopping for a product.
• Reverse the frame: Take the current frame and state it in the opposite way.
• Reframe the options: There may be more than two al...