Ideas from books, articles & podcasts.
The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?
Knowing about the framing effect is vital. It is one of the most signi...
The framing effect happens when decision-makers choose opposite solutions for identical problems based on how the issues are presented to them.
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Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs
created 5 ideas
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