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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Social Proof
Safety in numbers: argumentum ad populum, social proof, or our belief that what the masses are doing must be correct and what we should be doing, too.
This is true especially when uncertainty is at play. We are more inclined to follow the lead of a similar individual to us more so than a dissimilar one. The “Werther” effect describes the influence the behavior of others has on us.
13
37 reads
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Reciprocation
The Give and Take, Take, Take: give a little something to get something bigger and better in return, later, as people feel obliged to return initial favors.
The Rejection-Then-Retreat tactic is used to convince people to accept an offer by first making a mu...
13
153 reads
Authority
Accessories that suggest authority (i.e. ‘Dr.’ titles, business suits) exploit our tendency to believe those in the know, even when such titles hold little to no real value.
“Experts say” is a phrase we’ve heard way too often in advertising campaig...
12
30 reads
Liking
As much as we may deny it, physical attractiveness plays a huge role in people liking us. Flattery works to get compliance, and we are biased to accept requests from those we fancy. We think favorably of those who dress like us, or who share our passions. This wo...
12
29 reads
Commitment and Consistency
People want to appear consistent in their actions, but “a foolish consistency is the hobgoblin of little minds.”
The “low-ball” and “foot-in-the-door” techniques are used to get us to spend more by making us agree to an initially reasonable deal, f...
13
51 reads
Scarcity
Our decisions are shaped more by how much we could lose than by how much we could gain. We value limited information and we are more affected by a drop from abundance to scarcity than scarcity in and of itself.
It is more dangerous to give people freedoms for a while, then ...
12
33 reads
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🔥 Building @deepstash 🧬 Interested in tech, science, philosophy, marketing, business, health. Lifelong learner.
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SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
Feedback And Other's People's Opinions
- Other people's opinions and feedback play a larger role than factual proof in debunking the existing thought patterns, beliefs and opinions of an individual.
- While trying to tell right from wrong, like a multiple choice question, what other people are choosing
Biases That Influence Us Subconsciously
- Bias from mere association seeing situations as identical because they seem similar.
- Self-serving bias: Overly positive view of our abilities and future.
- Confirmation bias: Looking for evidence that confirms our actions and b...
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