This ad works on an individual level and a cultural level:

The emotional inception: The above ad creates an association between the Nike brand and the idea of athletic excellence. Over time and with enough exposure, the customer wi...

Awareness: Telling customers, "FYI, product X exists. Here's how it works. It's available if you need it."

Persuasion: "4/5 doctors prefer Camels" or "Verizon: America's largest 4G LTE network"

Promises: pro...

Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions. The objective of advertising is to seed positive ideas & memories that will attract you to the brand. Associations between emotions and the product grow and deepen over ...

The portrayal of humans as agents who are consistently rational and narrowly self-interested, and who pursue their subjectively defined ends optimally. Sometimes our economic models think of consumers as having fixed preferences or fixed goals. It's a simplification as consumers ...