Learn more about problemsolving with this collection
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
The availability heuristic
We tend to judge the likelihood and significance of things based on how easily they come to mind. The more “available” a piece of information is to us, the more important it seems.
The result is that we give greater weight to information we learned recently because a news article you read last night comes to mind easier than a science class you took years ago. We also give greater weight to information that is shocking or unusual. Shark attacks and plane crashes strike us more than accidental drowning or car accidents, so we overestimate their odds.
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MORE IDEAS ON THIS
Narratives are more memorable than disjointed facts
There’s a reason why cultures around the world teach important life lessons and values through fables, fairy tales, myths, proverbs, and stories.
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“The attention which we lend to an experience is proportional to its vivid or interesting character, and it is a notorious fact that what interests us most vividly at the time is, other things equal, what we remember best.”
WILLIAM JAMES
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How the availability heuristic misleads us
There is no real link between how memorable something is and how likely it is to happen. In fact, the opposite is often true. Unusual events stand out more and receive more attention than commonplace ones. As a result, the availability heuristic skews our perception of risks in two key ways:
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How to overcome the availability heuristic
- Always consider base rates when making judgments about probability.
- Whenever possible, base your judgments on trends and patterns—the longer term, the better.
- Take the time to think before making a judgment. Stop and go throu...
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Behavioral economics
It is a field of study bringing together knowledge from psychology and economics to reveal how real people behave in the real world.
- This is in contrast to the traditional economic view of human behavior, which assumed people always behave in accordance with rational,...
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Optimism Bias
Looking at the bright side of life, and putting more weight on the likelihood of positive events happening around us is known as Optimism Bias.
The two beliefs that form this bias are:
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Negativity Bias
Though issue arises when the mind only sees the negative.
The term for this is called Negativity Bias, Negative experiences have a greater effect on us than positives experiences. This means we give more importance to the negative.
Meaning we have a tendency to high...
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