How to overcome the availability heuristic
- Always consider base rates when making judgments about probability.
- Whenever possible, base your judgments on trends and patterns—the longer term, the better.
- Take the time to think before making a judgment. Stop and go through the relevant information, rather than assuming whatever comes to mind first is correct.
- Don’t rely on memory. Keep track of information you might need to use in a judgment far off in the future.
- Go back and revisit old information.
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