Early adopters bring biases
Be careful about the biases that your early adopters can bring (if you have a strong organic baseline) because their behavior is not necessarily representative of the mainstream audience. This can make running paid UA healthy: to prove your hypotheses and optimize the product towards the mainstream audience.
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⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
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