Be the one you are now to be..

Sandstrom says in her experience, she would describe the stages of having a conversation with a stranger as follows:

First, they look at you as if asking, “Do I know you?” Then there’s recognition they don’t know you.

Then it’s, “Wait, are you a weirdo?”

The...

1. Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
2. Think 10x: It’s about trying to improve something by 10 times rather than by 10%.

1. It’s much easier to correct a minor issue than a major one. So once you see something, say something.
2. The only negative feedback is feedback that doesn’t support future improvement.
3. If you cannot think of a way to give your criticism so that it supports future improvement, th...