You can speak from the heart about why you personally care about an issue. You can share real stories of people who have benefitted from your product. All of these techniques make a difference in how people see you, and none of them require you to make unrealistic claims.

Steal from the heart you personally care about

One is what psychologists call <a href="https://www.degruyter.com/document/doi/10.1515/9783110651546-008/html">“epistemic confidence,” </a>or certainty. How sure you are about what’s true? If you say, “I’m 99% positive he’s lying” or “I guarantee this will work,” you’re displaying epistemic confidence.Then there’s <a href="https://www.psychologies.co.uk/self/social-confidence.html">“social confidence,” </a>or self-assuredness. If you speak as if <a href="https://www.cnbc.com/2020/08/13/to-be-great-at-public-speaking-distill-message-15-words-speech-trainer-says.html">you’re worth listening to </a>, you’re displaying social confidence.

There are two types of confidence

You can boost your social confidence by practicing to <ol><li>speak up in groups, </li><li>hiring a speech coach, </li><li>dressing better, </li><li>improving your posture — all without compromising your vision and values.</li></ol>There are a lot of ways to get people psyched about an idea or opinion without having to lie to them or be overconfident about the chances of success.

How to increase social confidence

Franklin and Bezos’ experiences suggest that, when it comes to the impression you make on people, being more self-assured is better than expressing certainty — and research agrees.

People judge you on your social confidence

According to psychologists, there are two types of confidence: Epistemic and social. Brain researcher and author Julia Galef breaks down both, and explains why some of the most successful and likable people, like Jeff Bezos, have more social confidence.

People judge you on your social confidence

There are 2 types of confidence. Here's the one that Jeff Bezos has—and why people judge you on it the most

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Research Agrees With Jeff Bezos That This Is the Most Important Quality for Success

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Benjamin Franklin on how to be a nice, likable person