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The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Apple strengthens its market power
Apple is most likely using ATT strategically to strengthen its market power, with respect to operating the app store. Because of this, Eric expects that ATT policy will be enforced to the maximum extent.
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No creative ID in SKAdNetwork
SKAdNetwork doesn't include parameters that are necessary for optimizing ad campaigns and that wouldn't reduce privacy protections. One example is the absence of a creative ID, which wouldn’t help attributing a specific user to a campaign yet is ...
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0 reads
Product to do the audience filtering
Ad platforms use to do the filtering and provide qualified users. With less qualified users, the product will need to segment users into buckets and optimize the experience of these buckets to better monetize. It will need to go beyond early stage offers and co...
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⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
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Power, Benefits, Justice, Consequences
A ring with supernatural abilities tempts its beholder with power. But there are no hobbits, dwarves, or Valkyries in this tale. In fact, the legend of the Ring of Gyges appeared long before those characters were ever committed to paper: more than 2,000 years ago, in the Greek ph...
How leaders can fight fear in the workplace
- Reveal your authentic self. When you share your true emotions, your workers will respect you more because you are letting them know you are just another human being.
- Be specific when you define a task for your people. If you are new to the leadershi...
Streaming Wars
As Spotify and Netflix reach a saturation point in North American market, they are turning to podcast industry to win against there competition and to keep growing their paid subscribers.
- In 2020, Spotify signed a multi-year deal with Joe Rogan (most popular podcaster) for $100 million...
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