Leave a legacy - Deepstash

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10 Golden Rules Of Personal Branding

Leave a legacy

Leave a legacy

Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind. 

Think about this question: What are the keywords and actions that you want to be known for?

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Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do y...

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Go Big at Industry Conferences or Stay Home

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from tho...

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix.