When two people enter a relationship, they should choose who will be the sun and who, the moon. Then, they should decide if the sun should be hot or joyful and the moon dark or beautiful.

Sun or Moon

Seeking for ways to have good relationships

philosophy

Philosophy

mindfulness

Mindfulness

loveandrelationships

Love & Relationships

artsandculture

Society, Arts & Culture

Love

Ever been walking and seen a worn-out trail in the grass between two paths? That's a Desire Path. Humans will see a shorter route between two destinations and take it, regardless of the pre-built paths. This causes erosion from foot traffic, eventually making the Desire Path more visible, and more likely to be used.

What is a Desire Path?

Part of human nature is figuring out how to make things efficient. When a human sees a more efficient way to get from their point of origin to their destination, they take it more often than not. If a pre-built/paved path turns a 90-degree corner, it's likely a human will cut the corner, trampling the grass because it's more efficient.

Why do humans prefer creating Desire Paths?

Architects and landscapers try to plan paths that they anticipate that people will follow. However, these don't take into account the psychology of travel. They plan mostly for aesthetics - humans are significantly more likely to take a route they deem faster or more enjoyable. This could be cutting across a corner for speed or walking across a field to see the wildflowers.

Architecture and Planning VS Human Nature

Desire Paths and the psychology behind them can reveal many other examples: using software not as intended, making choices not previously predicted by a designer, or driving on a route different than what the GPS recommended. Desire Paths are just one example of how humans will use space and resources to fit their schedules and preferences.

What do Desire Paths show us about free will?

Desire paths and the psychology of travel and free will have always been interesting. Now that I know of desire paths, I always look for them wherever I go.

Understand yourself and those around you.

psychology

Psychology

travel

Travel

scienceandnature

Science & Nature

Desire Paths: What Are They?

By the fact that you can see this and you are here, I do believe you posses the ability to read and write, I am sure you are practicing the former but not sure how often you do the later.

Writing Is Magic.

Writing is a way of making our thoughts stay. The mind is a complex system not even the greatest supercomputer by the time of this writing can stimulate, it wonders from idea to idea, memory to memory. They surface and disappear, if You don't capture them in writing, you may never see some of them again.

Writing And Thoughts

Old is gold. Amidst availability of all this gadgets that have defined the 21st century, I still choose a book and pen, I have a beautiful and attractive book and a sharp pointed pen that seduce me to write.I also have a tone of apps, that I use on the go, my most used being google notes.

Keep A Book 📚 & Pen 🖋️ Close.

I can assure you time and again for several times we think but if we don't jot them down, we often forget, yet this could treasure maps.

Treasure Map 🗾

If we can take care of our thoughts, then we can capture the shooting stars and explore them in detail when the time is Right & available.

Capture The Shooting Stars ☄️🌠

Look up how the American anthem was born, history has it began as rough work of a poem as Francis Scott was witnessing an event in Baltimore.

writing

Reading & Writing

Why I write & why u should? 

No matter the sector, a vibrant community not only serves as a defensive hedge against the competition but can also drive learning, innovation, and value. 
And whether it's bringing together a group of power users, software contributors, content developers, or a gaggle of superfans, we're seeing thriving communities lead to greater brand awareness and higher switching, not to mention strong debuts in public markets.

A Vibrant Community

The term can mean a lot of things: A support group, a networking forum, an open-source project, and even a tribe of rugby fans could all be considered a community. It can also be the amount of member motivation a product or service generates.Unlike the traditional marketing funnel, which seeks to push leads through a linear process, extracting value at each stage, community building is about creating an environment so compelling that it naturally attracts people toward its centre.

The Meaning Of Community

The existence of communities may be as old as humanity, but this idea and practice of viewing community as a driver of brand loyalty, customer referrals, and user acquisition in a commercial context are relatively new. Early case studies show that when done well, a thriving community can be a means to boost a company's growth efforts and its value in the public markets.

A New Playbook To Build Community

The reality is that at some point, all companies have a community around them -- whether they choose to engage with it or not. Robinhood, which went public in July, is a lesson in what can happen if you don't. When you make no home for users to meet and seek support from official channels, they'll find their own.

People Are The Business

The first step in embracing the opportunity is to build a strategy that specifies how an organisation will provide value to its members, and then also derive value for itself. This kind of framework can help companies consider why it's creating a community, who is in the community, and its value to and between members. Only then can you create a plan around conversing with, listening to, and engaging with current customers, potential customers, and those exploring something new.

Building A Community

To help make the concept more concrete, here are some questions to add more nuance and rigour to your company's community strategy: <ul><li>Who is in our community, and why are they here?</li><li>Who is not in the community?</li><li>What value will we create for the community, whether or not they are paying customers?</li><li>What value will the members provide each other?</li><li>How will we listen to, talk to, and be directed by our customers? </li><li>How and where will we deliver insights from these conversations to the rest of the company?</li></ul>

Questions To Ask

Communities are complex systems, which means understanding the relationship between input and feedback can be difficult or not show up for a long time. The act of discussing and debating these questions will bring more clarity and alignment about the purpose and impact of the strategy and should engage teams about how to create value in many forms.This depth of discussion also levels up the very notion of community as something that's not purely company-centric and transactional but transforms it into something that has the potential to impact every part of the business.

The Bottomline

All companies have a community around them -- whether you choose to engage with it or not. Here, how you can use your most loyal customers as a driver for fast growth.

Discover the world of business and economics.

economics

Economics

personaldevelopment

Personal Development

business

Business

startup

Startups

Why Community Is Your Best Growth Strategy for 2024

Nowadays, companies and professionals often work tirelessly to increase their social media authority.
The goal is to attract more followers, get more clicks, more likes, and create a positive user experience so that they stay around enough to never want to leave.

Increasing your social media authority

When it’s just you, you need to take a different approach to developing your brand through social media. Since more than 90% of customers rely on information from people they know when making a buying decision, building personal connections can be the most effective way to build trust and authority with your audience.
The good news is that being your brand, it is much simpler to make personal posts with daily content, which has great acceptance by the audience.

Digital marketing

If you want to build loyalty and win the trust of your audience, creating relevant and valuable content should be your number one focus.
This is the kind of content that meets the needs and pitfalls of your audience.
Whether it is an infographic, videos, ebook or blog post, everything you create should be targeted to your specific niche.

Create valuable content

Your image is part of your brand and establishes your identity with the public.
In today’s world, we already know that image sells and is often the only thing to which many people give real attention.
Therefore, in all your social profiles, you must maintain a certain standard, a signature that your audience can soon recognize and associate with you.

Keep a consistent image

As a leader and authority in your area, you want to be at the forefront of everything that is happening.
Stay tuned for the news that appears about your segment and share it with your followers. The fresher the news, the better!
Do not be satisfied to just publish the content, build your credibility, and explain what it is and why it matters.

Publish news

<ul>
<li>Encourage engagement: Use social media as a virtual place for your fans to come together and share their thoughts. This will not only give your opinion relevance, but will also help you organically appear in the news feed.</li>
<li>Opportunity to prove your authority: Instead of simply repeating the news, tell people why they should care. Share your own thoughts and comments and establish your experience.</li>
<li>Shareable: If the content you are posting is timely, interesting, and relevant, your audience will be more inclined to share it.</li>
</ul>

Keeping up with current events

Developing a relationship, a connection with your audience, so that your followers feel they are seen and valued, greatly helps to increase your social media authority.
One way to do this is to get in touch with each follower, which can be done through direct messages that exist in virtually every social network.

Give as much as you can

Give some of your time, your advice, and any other resources you have available to help you create connections.
When you start, make it a habit to contact at least one person every day with an offer of help.

Offer help to others

To increase your authority on the hottest social networks, such as Facebook and Instagram, you need a solid posting strategy.
This starts and ends with the right times to share your content.
You do not want to post about your new data-packed case study if your audience is sleeping. By checking and analysing user data, you can understand the habits of your followers and schedule your updates accordingly for better results.

Share content at the right time

<ul>
<li>To build your influence and social media authority, you need to connect with other professionals with interests similar to yours.</li>
<li>Strange as it may seem to connect with potential competitors, know that relationships are everything in the online world.</li>
<li>When you begin to engage with other professionals and interact with their content, the connection grows and they will probably return the gesture.</li>
<li>It is mutually beneficial and exposes both sides to a larger audience.</li>
</ul>

Connect with other professionals

<ul>
<li>Instead of talking to your audience, you need to talk with them. Participate in their conversations and become active participants.</li>
<li>Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships.</li>
<li>Listen to what your fans, followers and customers are saying about you and your brand.</li>
<li>Once you know what is happening, you can easily insert yourself into these conversations.</li>
<li>Do this by sharing advice or timely information. This will help you become a valuable resource and build bridges.</li>
</ul>

Collaborate and get involved with your audience

Gain Social Media Currency To Grow professionally.

If you need to promote your brand, you probably are wondered how to increase your social media authority and gain more visibility, right?

marketingandsales

Marketing & Sales

7 Ways to increase your social media authority and grow your business

We think the solution to keeping workers happy is just more money. But I've seen plenty of high paid workers quit because their working culture sucks.Would you work somewhere where you were miserable?If our jobs take up 1/3 of our lives, we should create environments where people love to come to work everyday.The following are excerpts from this article:

"Culture eats strategy for breakfast" - Peter Drucker

The culture of your company always determines success regardless of how effective your strategy may be.

Culture = Success

No matter how detailed and solid your strategy is, if the people executing it don't nurture the appropriate culture, your projects will fail.Company culture happens, whether you work on it or not.

Nurture the culture

The people implementing the plan are the ones that make all the difference.

Leadership

If your employees aren't passionate about your company's vision, they won't be enthusiastic about executing the plan, and then your strategy stands no chance.

Passion

Culture is the way your company as a whole operates toward fulfilling your goals—but it also includes the behavior and core values of each employee.

Culture is...

While strategy defines direction and focus, culture is the habitat in which strategy lives or dies.

Culture is the habitat

We assume that a good strategy will be enough to achieve success. But we cannot forget how fundamental it is to develop and sustain the right culture, where everyone can be motivated to reach the end goal.

When he said that culture eats strategy for breakfast, Peter Drucker pointed out the importance of the human factor in any company. ✓ Learn more with TAB! 


corporateculture

Corporate Culture

teamwork

Teamwork

leadershipandmanagement

Leadership & Management

“Culture Eats Strategy For Breakfast” - What Does it Mean?

Lethargy comes from overconsumption of either food or thought.

health

Health

Mystic Quotes - Sadhguru

Try to understand this: the day you can look at a bunch of people all competing with one another to be better in the eyes of someone, and choose to not be a part of that game, is the day you win in the mental battle of life. Look at that figure that you want to impress and see a person in them, nothing but a person just like other people you know. If they have the power to give you opportunities, then focus on what makes one capable to get that opportunity. Screw serving that person.

From Shwetagh Ganwar Rudest Book Ever

True reality of superiority and false society approval. 

books

Books

Swetabh Gangwar is a novelist, public speaker, professional problem-solver, and has over two million followers on YouTube. He dedicatedly solves people's problems sent to him on his Instagram (@mensutra) and makes videos on as many as he can. He defines it as the purpose of his life and what truly brings him meaning. 

Shwetabh Gangwar

The Rudest Book Ever

"The greater danger for most of us lies not in setting our aim too high and falling short,but in setting our aim too low and achieving our mark"

Here's a list of some of the most admirable Michelangelo quotes which capture the true essence of Renaissance paintings and art. 

motivationandinspiration

Motivation & Inspiration

creativity

Creativity

40 Michelangelo Quotes From The Iconic Italian Painter And Sculptor

Devote significant time in planning for any project. And more importantly, use deception. Many people get over excited on starting a new project and fail to fool-proof it, ultimately giving your rival an advantage. Your buisness should be seen as struggling to your rivals until you reach a point where you're outperforming them. "When you're near, you must make the enemy belive, you're far away."

#1. LET YOUR PLANS BE DARK AND IMPENETRABLE AS NIGHT, AND WHEN YOU MOVE, FALL LIKE A THUNDERBOLT

Sun Tzu says, it is extremely important to choose the timing of when to engage the enemy. Having a good strategy is must, but appropriate timing of it's implementation is essential for it's success. Like in marketing, it is important to pay attention to what is happening in a market before entering it, and to stay on top of trends, responding to them in real-time.

#2. THE QUALITY OF DECISION IS LIKE THE WELL-TIMED SWOOP OF A FALCON WHICH ENABLES IT TO STRIKE AND DESTROY ITS VICTIM

Every conflict creates an oppurtunity. Warren Buffet says, the best time to invest is when everyone sells out of fear & prices hit the floor, maximizing the value of your investment. So, as a leader continue to make strongly informed, rational decisions and not decisions based on emotions. Sun Tzu suggests that, remain calm and clear minded during chaos.

#3. IN THE MIDST OF CHAOS, THERE IS OPPORTUNITY

Sun Tzu always had to be prepared for the worst, no matter how trained his soldiers were. While going for battle, you have to counter serveal variables and tactics, so it's better to always be prepared for worst case scenario. Similarly, when you're working on a project, there can be several instances, when your plan can go wrong, so anticipating this in advance can help you come out with solutions quickly.

#4. EXPECT THE BEST, BUT PREPARE FOR THE WORST

"Boats" mean the excuses. If you've provided yourself a goal, a dream, then burn every friggin boats! Destroy every possible excuse which blocks your way. Commit entirely to the goal, but again, be prepared for the worst.

#5. IF YOU WANT TO TAKE THE ISLAND, BURN THE BOATS!

Unlike most editions of Sun-tzu's valuable text currently available (many simply retreads of older, flawed translations), this superb new translation makes use of the best available classical Chinese manuscripts, including and ancient "tomb text" version discovered by archaeologists at Linyi, China. Maps.

history

History

"There's not a dated maxim or vague prescription in it." — Newsweek Regarded as the world's oldest military treatise, this compact volume has instructed officers and tacticians for more than 2,000 years. From its origins in China, The Art of War traveled the world to inform the strategies of Napoleon and World War II generals. More recently, it has taken on a new life as a guide to competing successfully in business, law, and sports. All of The Art of War's concepts retain their value to modern readers, from the prudence of circumventing a strong opponent and taking advantage of a weak one to the wisdom of preparedness and flexibility. Other topics include strategy, tactics, maneuvering, communications, the treatment of soldiers, and the worth of well-trained officers. History enthusiasts, business thought leaders, and anyone intrigued by competition and rivalry will appreciate this elegant edition of the classic work.

Sun Tzu (孫子; pinyin: Sūnzǐ) is a honorific title bestowed upon Sūn Wu (孫武 c. 544-496 BC), the author of The Art of War (孫子兵法), an immensely influential ancient Chinese book on military strategy. Sun Tzu believed in the use of the military sciences to effect outcomes that would result in peace.In the author's name, Sūn Wu, the character wu, meaning "military", is the same as the character in wu shu, or martial art. Sun Wu also has a courtesy name, Chang Qing (Cháng Qīng).

Sun Tzu

The Art of War

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