Write down your financial goals and vision. Make it specific and inspirational. • Create a budget and spending plan that aligns with your goals. Track where your money goes.• Pay yourself first. Make saving a priority before expenses. Start with 10% of your income.

Take Control Of Your Finances 

Identify spending habits that don't serve you and take steps to break them • Avoid emotional spending and impulse purchases • Practice saying "no" more often to reduce unnecessary expenses

Break Your Money Habits

Invest in your skills, knowledge and health to increase your income over time     • Take courses, learn new skills, and improve yourself constantly         • Practice gratitude daily for what you already have

Invest In Yourself First

Make a list of all debts, amounts owed and interest rates              • Pay off high interest debts first using a "debt snowball" or "avalanche" method• Avoid taking on new debt as you pay off existing debt

Pay Off Your Debts

Start investing in assets that generate income like mutual funds, real estate and businesses• Diversify your investments across different asset classes              • Reinvest all returns to compound your wealth over time

Invest In Assets That Make You Money

• Build a portfolio of low-fee index funds to keep costs low and gains high over time                        • Automate your investments through dollar cost averaging                  • Ignore short-term market fluctuations and focus on the long term

Invest In Stocks The Smart Way 

Find low risk properties that have stable cash flow                       • Use other people's money (OPM) through loans and partners to amplify your gains                • Maintain and improve properties to increase their value

Invest In Real Estate 

• Start a part-time or online business to generate passive income                         • Leverage systems, technology and outsourcing to scale your business efficiently                     • Reinvest profits back into the business for exponential growth

Create Income Through Business 

• Develop a wealth mindset of abundance, activity and generosity                    • Make money part of your daily focus and conversations                 • Surround yourself with other successful people for support and inspiration

Mastering Money Is A Mindset

• Write a detailed plan with specific financial goals                    • Break large goals into smaller, achievable steps                    • Hold yourself accountable and regularly revisit your plan to make adjustments

Create Your Financial Freedom Plan

• Take action! Even small steps forward are progress                   • Seek wisdom from mentors to stay motivated and on track                   • Celebrate victories large and small along the way                   • Stay persistent through inevitable setbacks

Make It Happen, Start Today!

Tony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes). Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” (The New York Times). Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom. With advice about taking control of your financial decisions, to setting up a savings and investing plan, to destroying myths about what it takes to save and invest, to setting up a “lifetime income plan,” the book brims with advice and practices for making the financial game not only winnable—but providing financial freedom for the rest of your life. “Put MONEY on your short list of new books to read…It’s that good” (Marketwatch.com).

moneyandinvestments

Money & Investments

motivationandinspiration

Motivation & Inspiration

strategy

Strategy

business

Business

books

Books

Anthony Jay Robbins is an American author, coach, speaker, and philanthropist. He is known for his infomercials, seminars, and self-help books including the books Unlimited Power and Awaken the Giant Within.

Tony Robbins

Anthony Robbins

MONEY Master the Game

Hebrew sages have said, "Without a vision, the people perish." The phrase "If you don't know where you're going, you'll probably end up somewhere else" can also be used to describe this idea. Do you sometimes feel as though you are living in the dark? that you are simply travelling in circles and lack a clear vision or direction? Feeling disoriented? If so, you're not the only one. At some point in their life, the majority of men experience it. A vision statement can be useful. Here are 10 strategies to help you create a life vision if you lack direction.

10 Ways to Set a Vision for Your Life

When you are hindered by previous wounds that have not been attended to, it is challenging to accept a fresh vision for your life. Spend some time reflecting. Do you keep grudges inside? Do you have to let someone go? Are you holding onto pain that needs to be healed? So that you may move on, be open about your emotions, get sage advice, and begin the rehabilitation process.

1. Work to resolve old wounds.

If you're anything like me, you value your importance and think highly of yourself. Despite this, the cosmos does not revolve around us. Find a life goal that will improve the lives of other people.

2. Understand it’s not about you.

Eric Liddell, a Scottish Olympian runner, once said, "God made me fast and when I run, I feel His pleasure." God endowed each of us with certain abilities. What interests and skills do you possess that, when used, will make you feel like Liddell? You should now present that gift to the world.

3. Explore your passion and talents.

Discover those whose lives you admire. How did they get to where they are now and why do they do what they do? Maybe even ask if they'd be open to scheduling frequent meetings.They are the ones who will be there in your life when others leave you these people will always believe in you no matter what the situation is and they are the people on whom you can relie on and you can discuss each and everything in your life , no matter what you can truly believe in them

4. Spend time with people you admire.

Think of a destination. What kind of life do you wish to lead? Which kind of a man do you aspire to be? How do you see your family to look? What kind of job would you wish to have? Imagine it and clearly visualise it.

5. Envision what you want your life to look like.

Dream big. Don’t allow fear or a lack of confidence to shortchange your vision. 
If your vision doesn’t make you at least a little uncomfortable, then you probably aren’t dreaming big enough. It should be scary but also exciting.

6. Don’t limit yourself.

Ask the people closest to you if your vision is on point, particularly your family. Make changes based on their feedback and make sure you get buy-in.

7. Get feedback and buy-in from trusted sources.

Try to come up with a single sentence that best describes your vision. Put it wherever you can see it after writing it down. Then, list three to five action items that you will concentrate on during the ensuing several months to get you closer to achieving your goal. Create new ones after you've completed those action steps.

8. Write a mission statement and list action steps.

Seek out people that will encourage you and hold you accountable to stay on course. 
Ask them to press you on it.

9. Find accountability.

Be prepared for the possibility that as time passes and the situation changes, your original vision may need to be adjusted. Consider your vision to be a living entity. You can respond quickly, calmly, and effectively to unforeseen situations when you are adaptable. However, flexibility goes beyond simply being able to respond to circumstances as they happen. It also entails fundamentally altering how we think, work, and behave.

10. Be flexible.

Be emotional because those emotions will be taking you a long way in your life and always live a life without any regret just live with happiness.

A vision statement helps give direction to our dreams. As fathers, vision statements are crucial. Here are 10 ways to set a vision.

career

Career

writing

Reading & Writing

creativity

Creativity

<ul><li>The average failure rate for new businesses is 66% within 5 years of start-up.</li><li>The failure rate is higher for businesses that are younger, smaller, and in more competitive industries.</li></ul>

Reasons why 66% Of New Businesses Fails

Lack of planning.Lack of funding.Lack of market demand.Poor management.Competition.

Reasons Why New Businesses Fail

Planning is not you come up with a dream and it's magically gonna happen, Planning is setting up goals for yourself.Let's say your want 1000 followers, that's a dream it's not a goal, A goal is when you can reverse engineer that goal to where you can see every single step that you have to take to get to that particular goal .So how do you get a 1000 followers? You need to put some content out for that, And then convert those viewers to followers.Let's just say you need 100k views to get 1000 followers, That's 1% of your viewers, so now you know how hard you have to work for it.

1. Lack Of Planning 

Let's go a little bit deeper, you putting out a video everyday doesn't means you gonna reach a 100k views, you need to now calculate the average view count per video. In order to do that you take all the views and divide it by all the videos, let's say you have 10 videos in your social media, in order to reach 100k views you need all your 10 videos to have 10k views each.So it goes like, you need 10 videos, each having 10k views to get 100k views in order to get 1000 followers.You see how a goal has a step by step sequence, It's not just this i want a Lamborghini.

And then you decide do i want put that much content out? What's the rate of success? What's the effort that i wanna put out in order to get to that goal?And that's the main question you gonna find yourself asking. If you are not asking these questions then you are not writing real goals.When you can see the energetic cost that you have to put in,that's when you know it's a goal or a dream.

In business you have to change your mindset around money, if you trade your money for something that loses value it dies. So you have to trade it on something which multiplies it's value, like your skills, the quality of your products or content etc.

2. Lack Of Funding 

Here's the truth that most people don't understand, they need to do some market research before they create a product, website etc, before they even name their business.You should think about what are your products doing to solve problems, People are not buying your products they are buying the desired outcomes, the desired outcomes that people want health, wealth, mastery and social status, And you need to communicate to them how they will get to that desired outcome.

3. Lack Of Market Demand 

Managing money is the most important task, and learning money management can help you a lot.Second thing is learning how to manage people, how to deal with them, and the only way to do it is just do it, you can't rely on books when it comes to dealing with emotions you gotta experience it.

4. Poor Management 

Lastly, never underestimate the amount of competition, just do simple keyword research and look at how many videos exists for that certain keyword, look at how many blogs and articles exists, competition is a lot harder than you may expect, so the question is not, how do you get away from the competition, the question is that how do you stand out from the competition.

5. Competition 

personaldevelopment

Personal Development

entrepreneurship

Entrepreneurship

product

Product & Design

“The myth is that there isn't enough time. There is plenty of time. There isn't enough focus with the time you have. You win by directing your attention toward better things.”

“The difference between how I feel before my first set in the gym and how I feel after my first set is enormous.You don't even need a full workout (or work session, etc.) to feel good again. You are 5 minutes away from putting your day on a completely different trajectory.”

“The person who focuses on one task and sees it through to completion—even if they work in a somewhat slow or outdated manner—beats the endless optimizer who jumps from tool to tool and always hopes a new piece of technology will help them finish what they start.”

“It's hard to remember that this day will never come again. That the time is now and the place is here and that there are no second chances at a single moment.”

“A happy life consists not in the absence, but in the mastery of hardships.”

What is something that made you feel proud today? If nothing comes to mind, how can you spend the next 5 minutes in a way that will make you feel proud?

1 QUESTION FOR YOU

3-2-1: On seizing the day, perseverance, and focusing on one task at a time

<ul><li>Bruce Feiler analyzed 400 people to find out what makes some people love what they do and others feel frustrated.  </li><li>He found that people who are happiest and most fulfilled don't climb; they dig by looking inward. </li><li>Ask yourself questions like "If you could do one thing to be happier at work today, what would it be?" to find your ideal role. </li> </ul>

Dig Into The Stories

Sure, some people <a href="https://www.businessinsider.com/how-to-set-career-goals-for-new-year-expert-tips-2022-12">set a goal and achieve it </a>, but far more people rethink their priorities, adjust their passions, and break away from stifling expectations. My data shows that the average person goes through 20 "workquakes" in the course of their lives — that's one every 2 1/2 years. A workquake is a disruption in which you're either forced to  —  or choose to — rethink or reimagine your work life.

Imagine How You Work

The ... mistake people make in a workquake is to look too quickly for a new job. The reason: You'll succeed! You'll <a href="https://www.businessinsider.com/best-things-do-looking-for-new-job-2018-12">find a new job </a>— but soon enough you'll be back where you started, asking the wrong questions and getting the wrong answers. ...the smartest people realize that the biggest impediment to finding meaningful work is not what you don't know about work. It's what you don't know about yourself. You can <a href="https://www.businessinsider.com/gen-z-happy-job-hopping-quit-without-backup-oliver-wyman-2023-1">bounce from job to job</a>; but if you don't tap into the earliest tensions, frustrations, and longings of your life—the personal work scripture unique only to you — you'll never be happy.

Ask Yourself The Right Questions 

The biggest mistake people make in a workquake is to look too quickly for a new job. The reason: You'll succeed! You'll <a href="https://www.businessinsider.com/best-things-do-looking-for-new-job-2018-12">find a new job </a>— but soon enough you'll be back where you started, asking the wrong questions and getting the wrong answers.Instead, the smartest people realize that the biggest impediment to finding meaningful work is not what you don't know about work. It's what you don't know about yourself. You can <a href="https://www.businessinsider.com/gen-z-happy-job-hopping-quit-without-backup-oliver-wyman-2023-1">bounce from job to job </a>; but if you don't tap into the earliest tensions, frustrations, and longings of your life — the personal work scripture unique only to you — you'll neve<warningtag>r be happy. </warningtag>

As Mark Savickas, a professor at Kent State University and the dean of modern career studies, told me, "The answer is not in society. It's not in test scores. It's already inside you." He calls this untapped internal wisdom your "unknown known" and says any successful job search requires giving the searcher "the tools and the confidence to unlock the story they've already been writing for years — even decades."

Continue Your Story 

<ol><li>What are the prominent values or virtues of work you learned from your parents? </li><li>What are the prominent downsides or shadows of work you learned from your parents? </li><li>Who is the most influential person in your work choices right now?  </li><li>I want to be the kind of person who ___________. </li> </ol>

Who?

<ol><li>Other than family, who were your role models as a child? What qualities did you most admire in them? </li><li>What's the best thing about your work today? The worst thing? </li><li>Do you have a hope job like writing a screenplay or selling pickles at the farmer's market? </li><li>Do you have a ghost job like confronting self-doubts, staying sober, or battling discrimination? </li><li>I want to do work that ___________. </li> </ol>

What ? 

<ol><li>What environments were you most drawn to as a child? </li><li>What environments are you drawn to today?  </li><li>I want to work in a place where _________. </li> </ol>

Where

<ol><li>Are you starting a new work story or continuing an ongoing one?  </li><li>Which do you fear most: staying in your current position or leaving? </li><li>I'm at a moment in my life when _________. </li> </ol>

When?

<ol><li>Did you have a toothache as a child — a problem you wanted to solve or a dilemma you wanted to resolve? </li><li>What kinds of stories do you like?  </li><li>My purpose right now is ___________. </li> </ol>

Why?

<ol><li>What's the best advice you ever received about work? </li><li>If you could do one thing to be happier at work today, what would it be? </li><li>The best advice I have for myself right now is ____________. </li> </ol>

How?

In a world filled with questions and decisions it really is best to pause, ask, and listen. Then act. 

humanresources

Human Resources

How to find a job you love: 21 questions to ask

In the psychological sense, agency entails a category of beliefs, a mindset. More profoundly, genuine agency includes the strategies and actions that accomplish what we want and bring us what we need.Feeling that we have agency is nice. But feeling agentic falls far short of exercising agency—thinking and behaving competently and making real progress toward our desired goals.To exercise agency is to acquire significant control over our outcomes in life’s various arenas, including school, work, sports, physical health, and psychological well-being.

Being Agentic

Fully fledged agency requires believing we can achieve our goal and engaging in the following activities:<ol><li>Forethought: deciding to take on a challenge, thinking ahead, setting goals, and making plans.</li><li>Implementation: taking first steps, enacting plans, and persisting toward success.</li><li>Self-management: taking care of yourself, dealing with emotions and stress, and maintaining good health to sustain your efforts.</li><li>Learning and adapting: monitoring progress, rethinking strategies and tactics, and making effective adjustments.</li></ol>

Fully Fledged Agency - The 4 Pillars

A mindset is a set of beliefs or assumptions—entrepreneurial, capitalist, global, environmental—that guide your perceptions, thoughts, and actions. Fortunately, a belief in one's competence and agency (the highest form of competence) can be learned and developed.Two widely studied mindsets hold particular relevance to competence and agency. To have a fixed mindset is to believe that intelligence and other personal attributes and abilities are set in stone. In contrast, a growth mindset motivates and allows you to strengthen your competence through learning.

Competence Mindsets

An agentic mindset—believing that we have a realistic chance to succeed and can competently apply the four pillars of agency—is the most productive of various competence-related mindsets. These mindsets influence, for better or worse, job performance, careers, and even efforts to adapt to and reduce the rate and magnitude of climate change.

The Most-Productive Mindset

Fixed and growth mindsets can influence whether a person will move upward in the hierarchy of competence mindsets shown in the accompanying figure.The figure above distinguishes 5 mindsets representing different levels of competence, arranged from weakest competence at the bottom to the most robust competence (agency) at the top.

A Hierarchy of Competence Mindsets

Someone might feel strong agency in their job but be less sure about their long-term career and helpless about climate change.We should always remember that beliefs and feelings can change, shifting and fluctuating over time and from challenge to challenge. Changing a mindset, whether due to new circumstances or personal choices, can move a person up or down the hierarchy.A fixed mindset can suffice if we don't care about improving our competence in a particular area. If we choose to aim higher, we can do so by embracing a growth mindset.

Moving Up And Down The Hierarchy Is, In Fact, Natural

<ol><li>The Declining (or Decremental) Mindset: “My ability to perform is or soon will be slipping away.” </li><li>The Passive Mindset: “I don’t think much about my competence in this domain and probably won’t try to improve.” </li><li>The Capable Mindset: “I can perform adequately and improve if I put my mind to it.” </li><li>The Empowered Mindset: “I have the skills and freedom to perform well and get even better.” </li><li>The Agentic Mindset: “I have the skills and resources I need (or can obtain them), I feel motivated to apply them, and I am acting in ways that will accomplish what is needed.” </li></ol>

The 5 Levels Of Competence-Related Mindsets

“My ability to perform is or soon will be slipping away.” Examples of declining (technically, decremenral) mindsets include believing that specific physical or mental abilities are declining and not expecting a turnaround, the same outlook regarding technical skills or energy levels helpful to our work, or believing climate change will get far worse no matter what we do so we needn't even try to help.

The Declining (or Decremental) Mindset

“I don’t think much about my competence in this domain and probably won’t try to improve.” This can result from a fixed mindset and believing we have little chance of improving or not deeming improvement in that area to be necessary. We might have checked out of a previous activity or never checked in. Passivity can be overcome with higher-level mindsets plus practice, but low effort usually characterizes this mindset.

The Passive Mindset

“I can perform adequately and improve if I put my mind to it.” This mindset may or may not be grounded in reality. This indicates reasonable confidence but sometimes overconfidence. A capable mindset probably feels good but may not translate into high motivation and effective action if circumstances change. It can be a hindrance if we are performing inadequately or in the eyes of others but don’t know or believe that our performance isn't measuring up.

The Capable Mindset

“I have the skills and freedom to perform well and get even better.” Being truly empowered is more than a feeling; it requires adequate autonomy, support, resources, and opportunities. Having these empowerment tools at our disposal is not the same as applying them effectively; that’s the engine of complete agency.

The Empowered Mindset

”I have the skills and resources I need (or can obtain them), I feel motivated to apply them, and I am acting in ways that will accomplish what is needed.” Full agency requires enacting all four agency pillars to accomplish your goals.

The Agentic Mindset

A declining mindset may or may not be accurate. Sometimes turning around a decline isn’t possible. Or facts and circumstances can improve with concerted effort and practice. Changing your mindset doesn't magically bring about desired changes.Still, a shift in mindset can prompt action—agency's engine—strengthening our mental or physical health, job performance, and career. It can even help prevent or reduce the worst effects of climate change.

Sometimes Changes Don’t Bring About Changes

Human agency is a mindset plus a set of learnable actions that help us attain what we want in life. Whatever our “level”, we can hold steady, decline, or grow.

Whatever your level, you can hold steady, decline, or grow.

problemsolving

Problem Solving

Agency: The Highest Level of Personal Competence

Just because you feel stuck doesn’t mean it’s time to overhaul your life completely. Often, it’s just a matter of finding the “friction point.” Is there one area of your life you can adjust to get back on track?Take a second to review the different facets of your life. What’s working and what’s not? Is the blockage something complex like “happiness” or “meaning” or just a matter of changing jobs or getting out of that horrible relationship?Often, it’s just a matter of clearing that one choke point. This can feel distressing because we want to think we have that area of life “solved.”

Simplify And Pivot

So you’re looking for Life 2.0. (Or maybe Life 7.2.)The first step is to start generating ideas. Don’t hold back. Remove all your “this isn’t reasonable” filters and let it pour out on paper or a Word doc.“But I couldn’t possibly…” Yes, you could. You could move to Tibet and don saffron robes. Write it all down. No self-censoring just yet. Drag your inner critic out of the building with a giant fishhook. Just vomit ideas and dreams down onto the page.Research consistently shows quantity produces quality. The people who generate the most ideas end up generating the best ideas with time.

New Idea Generation

If you are to find your ultimate life path it would be an excellent idea to look somewhere other than your living room. The only ideas that will work are those that have been tried and tested in the real world to see if they bring you joy, are interesting and have the proper “fit.”What produces “hot streaks” in careers — when someone does awesome thing after awesome thing? Research shows it comes down to “explore-exploit.” You spend time looking for ideas and cheaply test them for validity. Then, when you find one that works, you go all in.

Experiments

You’re moving forward on your new path but it’s taking longer than you thought and it’s harder than you thought. You’re in a Mexican standoff between who you are and who you want to be.It can feel like an epic Greek myth — but you’re Sisyphus. We always slow down in the middle. So break it up into sub-goals. You can’t get stuck in the middle if there is no middle.

The Muddy Middle

You were stuck and you don’t want to be stuck again. You want this to be perfect… And that’s a problem.In 1956, economist Herb Simon posited there way two perspectives on decision-making: maximizing and satisficing. Maximizing is aiming for total perfection. Satisficing is aiming for “good enough.” Which one do you think is preferable?Perfectionism makes us miserable. Are you on some kind of kamikaze mission? Satisfice and strive for excellence instead of perfection.

Excellence vs Perfection

This is not a clean, linear path. Neither is life. You’re going to have to cycle through a few times to get unstuck.

We all reach a point in life where we feel stuck. So what does the research say about how to get unstuck? Here's the answer...

productivity

Productivity

startup

Startups

This Is How To Get Unstuck: 5 Secrets From Research - Barking Up The Wrong Tree

Have you ever wondered who are real opportunists? Just take a look below to see if you're one.

7 Concepts Robbed From A Robbery

During a robbery in Zimbabwe, the bank robber shouted to everyone in the bank: "Don't move. The money belongs to the State. Your life belongs to you." Everyone in the bank lay down quietly. This is called the "Mind Changing Concept” Changing the conventional way of thinking.

Mind Changing 

When a lady lay on the table provocatively, the robber shouted at her: "Please be civilized! This is a robbery and not a rape!" This is called "Being Professional” Focus only on what you are trained to do!

Being Professional 

When the bank robbers returned home, the younger robber (MBA-trained) told the older robber (who has only completed Year 6 in primary school): "Big brother, let's count how much we got." The older robber rebutted and said: "You are very stupid. There is so much money it will take us a long time to count. Tonight, the TV news will tell us how much we robbed from the bank!" This is called "Experience.” Nowadays, experience is more important than paper qualifications!

Experience 

After the robbers had left, the bank manager told the bank supervisor to call the police quickly. But the supervisor said to him: "Wait! Let us take out $10 million from the bank for ourselves and add it to the $70 million that we have previously embezzled from the bank”. This is called "Swim with the tide.”

Swim The Tide

Converting an unfavourable situation to your advantage! The supervisor says: "It will be good if there is a robbery every month." This is called "Killing Boredom.” Personal Happiness is more important than your job.

Killing The Boredom

The next day, the TV news reported that $100 million was taken from the bank. The robbers counted and counted and counted, but they could only count $20 million. The robbers were very angry and complained: "We risked our lives and only took $20 million. The bank manager took $80 million with a snap of his fingers. It looks like it is better to be educated than to be a thief!" This is called "Knowledge is worth as much as gold!"

Knowledge Is Worth As Much As Gold

The bank manager was smiling and happy because his losses in the share market are now covered by this robbery. This is called "Seizing the opportunity.” Daring to take risks!

Seize The Opportunity 

Save yourself from being a part of the herd when you could be the shepherd. " - Rahil

mindfulness

Mindfulness

habits

Habits

The Value Proposition Canvas has two sides: the customer profile (who your customer are) and the value map (how you create value for that customer). The goal is to achieve a fit between them.

Elements of the Value Proposition Canvas

A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy.<ul><li>Functional jobs: completing a specific task or solving a specific problem.</li><li>Social jobs: looking good, gaining status.</li><li>Personal jobs: achieving a specific emotional state.</li></ul>

Customer Jobs

Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.

Customer Pains

Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Gains include functional utility, social gains, positive emotions, and cost savings.

Customer Gains

You may begin exploring ideas by sketching out a profile based on what you believe your potential customers look like. This is an excellent starting point to prepare customer interviews and tests regarding your assumptions about customer jobs, pains, and gains.

Don't have the Customer Profile yet?

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

Find 100+ Business Facts, Ideas & Insights - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

MONEY Master the Game

10 Ways to Set a Vision for Your Life

Reasons why 66% Of New Businesses Fails

3-2-1: On seizing the day, perseverance, and focusing on one task at a time

How to find a job you love: 21 questions to ask

Agency: The Highest Level of Personal Competence

This Is How To Get Unstuck: 5 Secrets From Research - Barking Up The Wrong Tree

7 Concepts Robbed From A Robbery

Value Proposition Design

5 things I wish I heard at the graduation I never had : Bill Gates

It's time to
Read like a Pro.

MONEY Master the Game

10 Ways to Set a Vision for Your Life

Reasons why 66% Of New Businesses Fails

3-2-1: On seizing the day, perseverance, and focusing on one task at a time

How to find a job you love: 21 questions to ask

Agency: The Highest Level of Personal Competence

This Is How To Get Unstuck: 5 Secrets From Research - Barking Up The Wrong Tree

7 Concepts Robbed From A Robbery

Value Proposition Design

5 things I wish I heard at the graduation I never had : Bill Gates

It's time to Read like a Pro.

It's time to
Read like a Pro.