The secret to getting ahead is getting started.

Sandeep explains there are many ways to earn money, like starting a business or investing, and warns against “get-rich-quick” schemes often seen on YouTube.

Different Ways to Earn

Compound interest is the eighth wonder of the world. He who understands it, earns it; he who doesn’t, pays it.

He discusses compound interest, where you earn interest on both the money you invest and the interest it accumulates, which can greatly grow your money over time.

Compound Interest

Sandeep points out that paying only the minimum on credit card bills is a mistake, as it adds to debt and takes away from the benefits of compound interest.

Avoiding Financial Mistakes

Inflation, or the rising cost of goods, can reduce the value of your money over time. Earning a high-income today may not mean as much in the future if inflation continues to rise.

Impact of Inflation

He recommends putting savings in accounts or investments with higher interest rates to grow your money instead of letting it sit idle.

Smart Savings Choices

Sandeep suggests ways to earn passive income, which lets you make money without constant effort. Options include high-interest accounts and some simple investments.

Passive Income

He advises comparing different investment options to find ones that offer good returns. For example, a profitable business investment may be worth prioritizing.

Choosing the Right Investments

AI is changing jobs, like stock photography, as AI-generated images become more popular, impacting traditional photographers.

AI and Traditional Jobs

The stock market is filled with individuals who know the price of everything but the value of nothing

Sandeep urges caution with stock market investments. While it has potential, you need knowledge and careful planning to avoid losses.

Stock Market Caution

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Sandeep Maheshwari is a name among millions who struggled, failed and surged ahead in search of success, happiness and contentment. Just like any middle class guy, he too had a bunch of unclear dreams and a blurred vision of his goals in life. All he had was an undying learning attitude to hold on to. Rowing through ups and downs, it was time that taught him the true meaning of his life.

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Cryptocurrency

career

Career

moneyandinvestments

Money & Investments

entrepreneurship

Entrepreneurship

videos

Videos

Sandeep Maheshwari is a name among millions who struggled, failed and surged ahead in search of success, happiness and contentment. Just like any middle class guy, he too had a bunch of unclear dreams and a blurred vision of his goals in life. All he had was an undying learning attitude to hold on to. Rowing through ups and downs, it was time that taught him the true meaning of his life.

Watch Sandeep Maheshwari's NEW videos before everyone else on SMtv at https://sandeepmaheshwari.tv 

To know more, log on to www.sandeepmaheshwari.com

Sandeep Maheshwari

How To Make Money From Money? By Sandeep Maheshwari | Hindi

How To Make Money From Money? By Sandeep Maheshwari 

Common sense, in this sense, is like oxygen: the higher you go, the thinner it gets.

Grand strategy involves achieving objectives by balancing your resources with your ambitions. 	“A mismatch between ends and means can lead to failure.”

Balancing Ends & Means

Flexibility allows leaders to adapt when circumstances change, ensuring long-term success. 	“Rigid strategies often collapse in the face of new challenges.”

The Role of Strategic Flexibility

Historical figures like Lincoln and Roosevelt teach us that understanding context is vital for strategy. 	“Strategists must learn from the past to avoid repeating mistakes.”

Learning from History’s Leaders

The book highlights the importance of both reflection and decisive action in strategic success. 	“Thinking without acting is pointless; acting without thinking is reckless.”

The Interplay Between Thought & Action

There are limits to what force and power can achieve, making strategic restraint a valuable tool. 	“Knowing when to pull back is just as important as advancing.”

The Limits of Power

A successful strategy is not one-size-fits-all; it must be tailored to specific situations and contexts. 	“Strategy is shaped by circumstances, and those circumstances will always vary.”

The Importance of Context

Wisdom, gained through experience and reflection, guides sound decision-making in complex scenarios. 	“In grand strategy, wisdom is a tool more powerful than any weapon.”

The Use of Wisdom in Strategy

Effective leaders must align their team’s actions with a cohesive strategy to achieve larger goals. 	“Leaders are the glue that binds a grand strategy together.”

Leadership’s Role in Grand Strategy

Patience is often key to success. Rushing decisions or strategies can lead to miscalculations. 	“The best strategies take time to mature and develop.”

Applying Strategic Patience

Short-term moves should contribute to the overarching, long-term strategy rather than contradict it. 	“Don’t lose sight of your destination by focusing only on immediate gains.”

Aligning Short Term Tactics with Long Term Goals

Change is inevitable, and the best strategies are those that adapt to unexpected developments. 	“A rigid strategy is a doomed strategy.”

The Need for Adaptation in Uncertainty

Collaborating with others can enhance the effectiveness of a grand strategy, combining different strengths. 	“Allies and partnerships are crucial to achieving grand goals.”

Fostering Strategic Collaboration

Values and ideals provide the moral foundation for strategy, guiding decisions towards ethical goals. 	“Grand strategies are not just about power but about principles too.”

The Role of Ideals in Shaping Strategy

Overextending resources or ambitions can lead to downfall. It’s vital to know the limits of your strategy. 	“Ambition without restraint leads to collapse.”

Managing Overreach in Pursuits

Effective grand strategy considers not only practical outcomes but also the ethical implications of actions. 	“Strategic choices must align with a broader sense of justice and fairness.”

Understanding the Ethical Dimensions of Strategy

1.	Balance your goals with available resources.	2.	Embrace flexibility in response to changes.	3.	Learn from historical leaders’ successes and failures.	4.	Combine thoughtful planning with decisive action.	5.	Recognize the limits of power and force.	6.	Tailor strategies to specific contexts.	7.	Use wisdom to navigate complex challenges.	8.	Lead by aligning your team with a grand vision.

9.	Exercise patience to allow strategies to develop.	10.	Ensure short-term tactics align with long-term objectives.	11.	Be adaptable in the face of uncertainty.	12.	Collaborate strategically with allies.	13.	Let ideals and values shape your strategy.	14.	Avoid overreaching in your pursuits.	15.	Always consider the ethical implications of your strategy.

Master the art of grand strategy by blending wisdom, flexibility, and historical lessons.

“The best education in grand strategy available in a single volume . . . a book that should be read by every American leader or would-be leader.”—The Wall Street Journal A master class in strategic thinking, distilled from the legendary program the author has co-taught at Yale for decades John Lewis Gaddis, the distinguished historian of the Cold War, has for almost two decades co-taught grand strategy at Yale University with his colleagues Charles Hill and Paul Kennedy.  Now, in On Grand Strategy, Gaddis reflects on what he has learned.  In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Herodotus, Thucydides, Sun Tzu, Octavian/Augustus, St. Augustine, Machiavelli, Elizabeth I, Philip II, the American Founding Fathers, Clausewitz, Tolstoy, Lincoln, Wilson, Franklin D. Roosevelt, and Isaiah Berlin.  On Grand Strategy applies the sharp insights and wit readers have come to expect from Gaddis to times, places, and people he’s never written about before.  For anyone interested in the art of leadership, On Grand Strategy is, in every way, a master class.

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Marketing & Sales

strategy

Strategy

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Books

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Leadership & Management

John Lewis Gaddis

On Grand Strategy

“It’s the simple things in life that are the most extraordinary; only wise men are able to understand them.”

“You will never be able to escape from your heart. So it’s better to listen to what it has to say.”

“When we strive to become better than we are, everything around us becomes better too.”

“Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own.”

“It’s the possibility of having a dream come true that makes life interesting.”

“There is only one thing that makes a dream impossible to achieve: the fear of failure.”

<a href="http://thetometreasure.blogspot.com/2024/10/the-alchemist-by-paulo-coelho.html">Find a short summary here </a>

http://thetometreasure.blogspot.com/2024/10/the-alchemist-by-pau

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

philosophy

Philosophy

personaldevelopment

Personal Development

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Learning & Education

Paulo Coelho de Souza is a Brazilian lyricist and novelist and a member of the Brazilian Academy of Letters since 2002. His novel The Alchemist became an international best-seller and he has published 30 more books since then.

Paulo Coelho

The Alchemist

<ul><li class="ql-align-justify">Founders often receive bad advice on scaling companies, particularly to adopt "manager mode" over "founder mode."</li><li class="ql-align-justify">"Manager mode" advocates delegating responsibilities, but for founders, this can be harmful to the company.</li><li class="ql-align-justify">Founders struggle with advice that assumes they must run companies as professional managers.</li><li class="ql-align-justify">Business schools teach "manager mode," missing the nuances of how founders should lead.</li></ul>

Manager Mode

<ul><li class="ql-align-justify">Founders face unique pressures and challenges that professional managers don’t understand.</li><li class="ql-align-justify">"Founder mode" could help companies scale without losing their original vision and dynamism.</li><li class="ql-align-justify">Steve Jobs ran an annual retreat for 100 key people, not based on hierarchy, but importance.</li><li class="ql-align-justify">Founders engaging in "skip-level" meetings might be more effective than traditional management structures.</li><li class="ql-align-justify">Many founders experience disastrous results when following advice to delegate and remove themselves from details.</li></ul>

Founder Mode

VCs who haven’t been founders themselves don’t know how founders should run companies.

Founders should trust their instincts, avoid conventional "manager mode," and engage deeply to scale their companies effectively.

TAKEAWAY

Paul Graham explores "founder mode" vs. "manager mode" in running companies, inspired by Brian Chesky's insights about scaling Airbnb successfully.

corporateculture

Corporate Culture

business

Business

startup

Startups

Take time to think about the necessity of making a video: <ul><li class="ql-align-justify">Can you replace it with something simpler?</li></ul>Then analyze: <ul><li class="ql-align-justify">What is the product's best and worst aspects?</li><li class="ql-align-justify">What are people expecting to watch this video? Where? </li><li class="ql-align-justify">What stage of the funnel are they in? </li><li class="ql-align-justify">What do they have to do? </li></ul>

Preparing for Script Writing

This video explains how to use the product or service.There is a linear structure, no drama, no lifestyle, no pain points, and no hard sells. You just need to be clear and show your product.

Explainer Video

Write down and remember the action and the stage of the funnel. At the start, you should not be overly creative. Most videos should lead to sales. So, use formulas:<ul><li class="ql-align-justify">Problem -> Solution </li><li class="ql-align-justify">To tell -> To explain -> To repeat </li></ul>There are some GOOD RECEPTIONS:

<ul><li class="ql-align-justify">There should be a hero with a problem. They overcome the struggles and receive a reward. </li><li class="ql-align-justify">Don't sell the product, sell lifestyle (you have seen that in auto or real estate ads).</li></ul>

Storytelling

You should use emotions for the hero in your ad. If you don't have a hero, transfer them to the audience.Negative feelings are stronger than positive ones, but the last one helps to sell.

Emotions

If you see a great video, just remake it. But don't forget about your audience's interests, problems, and needs. So, think and adapt.

Steal the Ideas

<ol><li class="ql-align-justify">Borders: What are the technical capabilities and video duration?</li><li class="ql-align-justify">Details: Be specific and use maximum transitions and effects, including animations, texts, pauses, narrator's tone, sounds, music, and colors. Don't forget about corporate styles and branding.</li><li class="ql-align-justify">Design: Keep it simple. A table with 3 columns is always the best decision. Note the timing, text, and images.</li><li class="ql-align-justify">Sound: Read the script aloud. Edit the most difficult words and phrases. Involve different people in the editing process.</li><li class="ql-align-justify">Short: Every detail should be informative and meaningful. The most important part is in the first few seconds.</li></ol>

How to Write a Script

writing

Reading & Writing

communication

Communication

Script for videos: how to make great material

the death of advertising. Certainly, conventional advertising—ads that seek to persuade people to think differently about product benefits—are becoming less effective as media get more fragmented and as audiences become more cynical about marketer’s claims.

1.	The Role of Cultural Branding	2.	The Power of Myths	3.	The Influence of Identity Value	4.	The Importance of Crowdcultures	5.	The Concept of the Cultural Moment	6.	Creating an Authentic Brand Narrative	7.	The Myth Market	8.	Iconic Brands as Cultural Activists	9.	The Impact of Cultural Contradictions	10.	The Evolution of Brand Myths	11.	The Intersection of Pop Culture and Branding	12.	How Crowds Shape Iconic Brands	13.	Using Tensions in Society to Strengthen Brands	14.	The Difference Between Functional and Identity Brands	15.	Managing the Cultural Leadership of a Brand

Topics Explained

Cultural branding is the art of using cultural tensions to craft a brand that resonates deeply with society. Brands become icons when they embody ideas that address cultural contradictions. 	“Iconic brands don’t just sell products; they sell ideas that respond to cultural tensions.”

Role of Cultural Branding

Myths form the backbone of iconic brands. These are powerful stories that align the brand with society’s deeper emotional and ideological needs. 	“Myths help brands transcend mere functionality to offer meaning and cultural value.”

Power of Myths

Iconic brands create value by addressing identity needs—helping consumers define who they are and who they aspire to be. 	“Brands become iconic when they fulfill identity desires, not just consumer needs.”

Influence of Identity Value

Crowdcultures—social groups with shared values—drive the success of iconic brands. These brands tap into these crowds to reflect, support, and lead cultural movements. 	“The most powerful icons mirror and amplify the voices of emerging social movements.”

Importance of Crowdcultures

Brands become icons during cultural moments when they seize the opportunity to provide meaning in times of social tension or change. 	“A cultural moment is when a brand aligns itself perfectly with society’s evolving values.”

Concept of the Cultural Movement

Iconic brands tell authentic stories that speak to cultural truths, making them believable and influential. Authenticity is key to building trust and resonance with consumers. 	“Without authenticity, even the most compelling narrative can fall flat.”

Creating an Authentic Brand Narrative

The myth market refers to the competitive arena where brands offer cultural myths to consumers. Brands need to craft a distinct narrative that stands out in this crowded market. 	“In the myth market, only the most resonant and distinct stories make a lasting impact.”

The Myth Market

Iconic brands often act as cultural activists by challenging the status quo and advocating for societal change, making them relevant and influential beyond their product offering. 	“Cultural activism allows brands to align with societal shifts, positioning them as leaders.”

Iconic Brands as Cultural Activists

Cultural contradictions arise when societal values are in conflict. Iconic brands thrive by addressing these tensions, offering a resolution or an alternative perspective. 	“Brands that embrace contradictions are often the most revolutionary and iconic.”

Impact of Cultural Contradictions

Brand myths must evolve over time to stay relevant. As society changes, so too must the stories brands tell, ensuring they remain meaningful to their audience. 	“The myth that sustains a brand today may need to be reshaped to reflect tomorrow’s world.”

Evolution of Brand Myths

Iconic brands often intersect with popular culture, using its imagery, language, and trends to embed themselves in the cultural consciousness. 	“Pop culture is the palette from which iconic brands paint their stories.”

Intersection of Pop Culture & Branding

Crowdcultures influence brands by feeding back their desires, struggles, and victories, helping brands to adapt and stay relevant. 	“The people define the brand’s journey as much as the brand defines its place in culture.”

How Crowds Shape Iconic Brands

Brands can become more powerful by embracing societal tensions, reflecting and amplifying them in their messaging. 	“Tension gives brands the energy they need to break through and capture cultural leadership.”

Using Tensions in Society to Strengthen Brands

Functional brands provide utility, but iconic brands offer identity—helping consumers align with cultural ideals and emotional desires. 	“Icons transcend utility; they give people a way to express who they are.”

Difference Between Functional & Identity Brands

To maintain cultural leadership, brands must continually innovate their myths, stay in tune with cultural shifts, and be willing to challenge norms. 	“Staying culturally relevant requires constant adaptation and innovation in storytelling.”

Managing the Cultural Leadership of a Brand

Sustaining an iconic brand means staying authentic, evolving with the times, and continuing to lead cultural conversations without becoming stagnant. 	“The best brands endure because they evolve without losing their core identity.”

Sustaining an Iconic Brand over Time

1.	Cultural Branding: Address societal tensions to craft resonant brands.	2.	Myths as Foundations: Build brands on deep, emotional stories.	3.	Identity Value: Iconic brands satisfy identity needs, not just functional ones.	4.	Crowdcultures: Tap into social groups to reflect cultural movements.	5.	Cultural Moments: Seize timely opportunities to become relevant.	6.	Authenticity: Keep brand narratives genuine and trustworthy.	7.	Competing in the Myth Market: Stand out with unique, compelling stories.

8.	Cultural Activism: Challenge norms and lead societal shifts.	9.	Address Contradictions: Use societal tensions to create deeper connections.	10.	Evolve Myths: Adapt stories to remain relevant in changing times.	11.	Leverage Pop Culture: Use trends and imagery to stay current.	12.	Feedback from Crowds: Stay in tune with the desires of social movements.	13.	Use Tensions for Strength: Embrace societal tension to fuel the brand.	14.	Functional vs Identity Brands: Aim to create brands that express identity.	15.	Cultural Leadership: Stay ahead by leading cultural conversations.

Learn how iconic brands use cultural myths and societal shifts to create lasting impact.

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

product

Product & Design

D. B. Holt

How Brands Become Icons

As a professional coach,I understand that biases can often cloud our judgment and interfere with achieving success.However, by identifying these biases and asking the right questions, you can challenge your assumptions and turn these biases into strengths that work in your favor.I have identified 10 biases I’ve had and still have sometimes in my work, followed by questions designed to help me test each assumption.This helped me navigate my biases and ensure they don’t stand in the way of my success.

Understanding and Overcoming BIASES for YOUR Career Success

It’s easy to assume we know what someone else is thinking, but that often leads to misunderstandings or missed opportunities.Question to test it:How can I find out what the person in front of me is thinking of this idea? This question reminds me to seek clarification instead of assuming, which opens the door for more effective communication.

BIAS 1: I Can Guess What People Think

Visualizing the bigger picture is often seen as a strength, but it can also limit your ability to see alternative outcomes.Question to test it:What are different outcomes that I can see, and how different is the bigger picture with different outcomes?By exploring various scenarios, you ensure that your vision is flexible and adaptable, which is crucial for long-term success.

BIAS 2: I Can Already Visualise The Bigger Picture

This bias often leads to rushed decisions without fully understanding what’s at stake.Question to test it:What do we really want to achieve? Is it the success of the project or to shine?Understanding the real goal behind your actions helps you focus on sustainable success rather than short-term visibility.

BIAS 3: If We Don’t Start Acting Fast We Lose Our Spotlight

While it’s great to be passionate, it’s a mistake to assume everyone shares the same level of enthusiasm.Question to test it:What is the motivation behind each member’s work inside this project?By understanding each person’s unique motivation, you can better align the team and leverage their strengths.

BIAS 4: Everyone In The Project Is As Passionate As I Am

Action is important, but it’s not the only measure of progress.Question to test it:What are the important elements of progress that we should take into account?This question encourages you to recognize the value in planning, strategizing, and learning, which are also key components of progress.

BIAS 5: We Are Only Progressing When We Take Action

Speed is often mistaken for efficiency, but slow doesn’t always mean ineffective.Question to test it:What other skills do slow people have, and how can we use them at their best?This perspective allows you to appreciate different work styles and utilize every team member’s unique contributions.

BIAS 6: Slow People Will Hold The Team Behind

Aesthetics matter, but content should always be the priority.Question to test it:What are the elements that make a presentation good?Focusing on both the visuals and the substance ensures your presentation delivers value and makes a lasting impact.

BIAS 7: A Good Presentation Is More Important Than Content

Assuming that everyone shares your priorities can lead to frustration and misalignment within the team.Question to test it:What is the common goal of everyone? How can I find it out? What importance do others give to these tasks or projects?By understanding other perspectives, you foster better collaboration and ensure that the team is united around a common goal.

BIAS 8: If I Think It’s Important Everyone Should Think The Same

Data is a valuable tool, but it’s not infallible.Question to test it:What are potential blind spots in the data?Recognizing the limitations of data helps you make more informed and balanced decisions, considering both the known and unknown factors.

BIAS 9: I Can Predict The Future By Looking At The Data

While ambition is crucial, it’s not the only path to success.Question to test it:What impact do I want to make? How big is the impact? What are some examples of small wins that can motivate the team?These questions can encourage anyone to break down larger goals into achievable milestones, allowing the team to maintain momentum while aiming for a bigger impact over time.

BIAS 10: You Need To Go Big Or Go Home

Build on your strength, not on your biases.

By acknowledging these biases and challenging them with the right questions, you can also sharpen your self-awareness and lead your team more effectively.This process not only helps you stay on track for success but also improves communication, decision-making, and overall project outcomes.Recognizing and questioning these assumptions will help you navigate complexities with a clearer, unbiased perspective, ultimately driving better results for your business or career.

Acknowledge Your Biases

Biases

Find 100+ Facts about Entrepreneurship - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

How To Make Money From Money? By Sandeep Maheshwari

On Grand Strategy

The Alchemist

Founder Mode

Script for videos: how to make great material

How Brands Become Icons

Biases

Boost Personal Knowledge Management by Focusing on Context

Essentialism

Rich Dad, Poor Dad

It's time to
Read like a Pro.

How To Make Money From Money? By Sandeep Maheshwari

On Grand Strategy

The Alchemist

Founder Mode

Script for videos: how to make great material

How Brands Become Icons

Biases

Boost Personal Knowledge Management by Focusing on Context

Essentialism

Rich Dad, Poor Dad

It's time to Read like a Pro.

It's time to
Read like a Pro.