1.	Everyone is in Sales	2.	The New ABCs of Selling	3.	Attunement: Understanding Others	4.	Buoyancy: Staying Positive	5.	Clarity: Making Sense of Complexity	6.	The Power of Questions	7.	The Pitch: Crafting Effective Messages	8.	Improvise: Flexibility in Selling	9.	Service: Improving Others’ Lives	10.	The Purpose Motive	11.	Selling Ethically	12.	The Role of Technology in Selling	13.	Practical Applications of Selling Skills

Marketers, Here’re The Topics You’ll Master Today

To sell well is to convince someone else to part with resources—not to deprive that person, but to leave him better off in the end.

The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness.

Selling isn’t about tricks and tactics, it’s about personal connections and finding solutions that improve people’s lives.

Daniel Pink begins by explaining that in today’s world, everyone is involved in sales in some form. Whether convincing your boss to adopt a new idea or encouraging your kids to do their homework, selling skills are essential. Selling isn’t confined to traditional sales roles; it’s a part of everyday life.

Everyone Is In Sales

Pink introduces the new ABCs of selling: Attunement, Buoyancy, and Clarity. Unlike the old adage “Always Be Closing,” these new principles focus on understanding others, maintaining a positive outlook, and providing clear value. These principles are crucial for effective persuasion in the modern age.

The New ABCs of Selling

Attunement is about seeing things from another’s perspective. Pink emphasizes the importance of empathy and being able to mirror the emotions and behaviors of others. This helps build trust and better understand the needs and desires of those you’re trying to persuade.

Attunement: Understanding Others

Buoyancy involves staying positive and resilient in the face of rejection. Pink highlights techniques like self-talk, positivity ratios, and explanatory styles to help maintain motivation and a positive mindset. This is essential for anyone facing frequent rejection or setbacks.

Buoyancy: Staying Positive

Clarity is about helping others make sense of complex information and find solutions to their problems. Pink explains how asking the right questions and framing information correctly can make a significant difference in helping others see the value of what you’re offering.

Clarity: Making Sense of Complexity

Pink emphasizes the power of asking questions rather than making statements. Questions can lead to deeper understanding and engagement, and they help uncover the true needs and desires of the person you’re trying to persuade. This makes the sales process more effective and personalized.

The Power of Questions

Crafting an effective pitch is crucial in selling. Pink outlines various types of pitches, such as the one-word pitch, the question pitch, and the rhyming pitch, and explains how each can be used to capture attention and convey your message succinctly.

The Pitch: Crafting Effective Messages

Improvise emphasizes the need for flexibility and adaptability in selling. Pink draws parallels with improvisational theater, where listening and responding in the moment are key. Being able to think on your feet and adjust your approach based on the situation is essential for success.

Improvise: Flexibility in Selling

Selling should be about improving others’ lives and making a positive impact. Pink stresses that effective selling is not about manipulation but about genuinely helping others. This approach builds trust and long-term relationships, which are more valuable than any single transaction.

Service: Improving Others’s Lives

The purpose motive is about finding and communicating a deeper sense of purpose in your work. Pink explains that people are more motivated and effective when they feel their work has a meaningful impact. Connecting your sales efforts to a larger purpose can inspire and energize both you and your customers.

The Purpose Motive

Ethical selling is crucial for long-term success. Pink discusses the importance of honesty, integrity, and transparency in all sales interactions. Selling ethically not only builds trust but also ensures that your actions align with your values and contribute to a positive reputation.

Selling Ethically

Technology has transformed the sales landscape. Pink explores how tools like social media, CRM systems, and data analytics can enhance your selling efforts. However, he also warns against over-reliance on technology, emphasizing the importance of human connection and empathy.

Role of Technology in Selling

Pink concludes with practical applications of the selling skills discussed throughout the book. He provides actionable tips and strategies for applying these principles in various contexts, from professional sales to everyday interactions, helping readers become more persuasive and effective in all areas of life.

Practical Applications of Selling Skills

<ol><li class="ql-align-center">Universal Selling: Selling is a universal activity, embedded in everyday interactions and essential for personal and professional success.</li></ol>	2.	New ABCs: Attunement, Buoyancy, and Clarity are the modern principles of effective selling, replacing the outdated “Always Be Closing” mantra.	3.	Empathy Matters: Understanding and empathizing with others’ perspectives (attunement) is crucial for building trust and successful persuasion.	4.	Stay Positive: Maintaining a positive outlook and resilience (buoyancy) helps overcome rejection and stay motivated.

5. Clarity is Key: Simplifying complex information and helping others see the value in your offerings (clarity) is vital for effective communication.	6.	Ask, Don’t Tell: Asking insightful questions rather than making statements can uncover true needs and foster deeper engagement.	7.	Craft Effective Pitches: Different types of pitches (one-word, question, rhyming) can capture attention and convey messages succinctly.	8.	Flexibility Wins: Adapting and improvising in sales situations, much like in improvisational theater, leads to better outcomes.

9.Service-Oriented Selling: Genuine selling focuses on improving others’ lives and building long-term relationships rather than short-term gains.	10.	Ethical Selling: Honesty, integrity, and transparency in selling practices build trust and a positive reputation, ensuring long-term success.

We're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

Understand yourself and those around you.

psychology

Psychology

marketingandsales

Marketing & Sales

entrepreneurship

Entrepreneurship

startup

Startups

books

Books

Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing. WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks. Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages. He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore. 

Daniel H. Pink

To Sell is Human

Real passive income is something that doesn't require time every day. You can publish something and get money without buying traffic for the whole time or additional promotion.

What Is Passive Income

Etsy promotes good authors, helps them to grow, and collects money. It's one of the best ways to make passive income.BUt you should be professional and outstanding to be noticed

1. Sell Printables on Etsy

People who don't want to build an audience on social media can certainly go for selling on KDP. With good research of products and keywords, you can expect passive income

2. Sell ebooks on KDP

It's a marketplace for creators based on organic traffic. You don't need to promote your product.

3. Sell designs on Creative Fabrica

How you can earn money passively by creating media products

I often discuss making money selling Notion templates on Gumroad. However, to achieve consistent sales, you must promote your product regularly there. Etsy tops when it comes to passive income. After…

moneyandinvestments

Money & Investments

business

Business

product

Product & Design

3 Ways for creators to Make Real Passive Income 

1.	The Power of Vulnerability	2.	Courageous Leadership	3.	Building Trust	4.	Embracing Failure and Learning	5.	Creating a Culture of Feedback	6.	The Importance of Empathy	7.	Setting Clear Boundaries	8.	The Value of Curiosity and Learning	9.	Overcoming Perfectionism	10.	Recognizing and Addressing Shame	11.	The Role of Self-Awareness	12.	Cultivating Resilience	13.	Leading with Values

Topics You’ll Master Today

Courage is contagious. Every time we choose courage, we make everyone around us a little better and the world a little braver.

Brown asserts that vulnerability is a strength, not a weakness. Leaders who embrace vulnerability foster trust and innovation within their teams. Being open about uncertainties and showing genuine emotions can lead to deeper connections and more authentic leadership. “Vulnerability is not winning or losing; it’s having the courage to show up when you can’t control the outcome.”

The Power of Vulnerability

Courageous leaders are willing to take risks and face challenges head-on. Brown explains that courage involves acting with integrity and standing up for what is right, even when it is difficult. This type of leadership inspires others and drives meaningful change. “Courage starts with showing up and letting ourselves be seen.”

Courageous Leadership

Trust is foundational to effective leadership. Brown identifies key elements of trust, including reliability, accountability, and integrity. Leaders must consistently demonstrate these qualities to build and maintain trust within their teams. “Trust is built in very small moments.”

Building Trust

Failure is an inevitable part of growth. Brown encourages leaders to view failures as opportunities for learning rather than setbacks. By fostering a culture that accepts mistakes and emphasizes learning, leaders can drive continuous improvement and innovation. “There is no innovation and creativity without failure.”

Embracing Failure & Learning

Feedback is essential for personal and organizational growth. Brown advocates for a culture where feedback is given and received with empathy and respect. Constructive feedback helps individuals and teams improve and aligns everyone towards common goals. “Clear is kind. Unclear is unkind.”

Creating a Culture of Feedback

Empathy involves understanding and sharing the feelings of others. Brown highlights that empathetic leaders build stronger relationships and foster a supportive environment. Empathy enables leaders to connect with their teams on a deeper level and address their needs effectively. “Empathy is simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of ‘You’re not alone.’”

The Importance of Empathy

Boundaries are necessary for healthy relationships and effective leadership. Brown explains that clear boundaries help prevent burnout and ensure mutual respect. Leaders must communicate their boundaries clearly and respect the boundaries of others. “Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.”

Setting Clear Boundaries

Curiosity drives innovation and problem-solving. Brown emphasizes the importance of fostering a culture of curiosity, where questioning and exploring new ideas are encouraged. Leaders should model curiosity and promote continuous learning within their teams. “Curiosity is a shaming-free way to explore emotions and behavior.”

The Value of Curiosity & Learning

Perfectionism can be paralyzing and counterproductive. Brown advises leaders to let go of the need for perfection and instead strive for excellence. Embracing imperfection allows for creativity, growth, and a more realistic and compassionate approach to leadership. “Perfectionism is not the same thing as striving to be your best.”

Overcoming Perfectionism

Shame can undermine confidence and performance. Brown discusses how recognizing and addressing shame can help leaders create a more supportive and resilient culture. Leaders must foster an environment where people feel safe to express themselves without fear of shame. “Shame is the most powerful, master emotion. It’s the fear that we’re not good enough.”

Recognising & Addressing Shame

Self-awareness is crucial for effective leadership. Brown highlights the importance of understanding one’s strengths, weaknesses, and emotional triggers. Self-aware leaders can better manage their responses and build stronger, more authentic connections with their teams. “Self-awareness and self-love matter. Who we are is how we lead.”

The Role of Self-awareness

Resilience is the ability to recover from setbacks and keep moving forward. Brown explores how leaders can cultivate resilience in themselves and their teams by fostering a growth mindset, encouraging persistence, and providing support during challenging times. “Resilience is more available to people who are curious about their own line of thinking and behaving.”

Cultivating Resilience

Values guide behavior and decision-making. Brown emphasizes the importance of identifying and living by core values. Leaders who lead with values create a sense of purpose and alignment within their teams, fostering a strong and cohesive organizational culture. “Living into our values means that we do more than profess our values, we practice them.”

Leading with Values

You can choose courage, or you can choose comfort, but you cannot choose both.

Discover the transformative power of vulnerability and courageous leadership in Brené Brown’s “Dare to Lead,” where leaders learn to build trust, embrace empathy, and foster innovation.

#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

corporateculture

Corporate Culture

strategy

Strategy

leadershipandmanagement

Leadership & Management

Dr. Brené Brown is a research professor at the University of Houston where she holds the Huffington Foundation – Brené Brown Endowed Chair at The Graduate College of Social Work. Brené is also a visiting professor in management at The University of Texas at Austin McCombs School of Business. She has spent the past two decades studying courage, vulnerability, shame, and empathy and is the author of five #1 New York Times bestsellers: The Gifts of Imperfection, Daring Greatly, Rising Strong, Braving the Wilderness, and her latest book, Dare to Lead.Brené hosts the Unlocking Us Podcast and the Dare to Lead Podcast. Her TED talk – The Power of Vulnerability – is one of the top five most viewed TED talks in the world with over 50 million views.

Brené Brown

Dare to Lead

1.The Importance of Lead Generation	2.	Identifying Your Ideal Customer	3.	Creating Irresistible Offers	4.	Building a High-Converting Funnel	5.	Leveraging Paid Advertising	6.	Mastering Organic Traffic	7.	Optimizing Your Sales Process	8.	Automating Lead Nurturing	9.	Using Data to Improve Performance	10.	Scaling Your Lead Generation Efforts	11.	Leveraging Partnerships and Collaborations	12.	Building a Personal Brand	13.	Continuous Learning and Adaptation

Topics You’re Going To Master Today

“Leads are the lifeblood of your business. Without them, your business will wither and die.”

Lead generation is the lifeblood of any business. Hormozi stresses that without a steady stream of leads, even the best products and services will fail to reach their potential. He explains how successful businesses prioritize and consistently invest in lead generation strategies. “Leads are the fuel that powers your business engine.”

The Importance of Lead Generation

Knowing your ideal customer is crucial for effective lead generation. Hormozi provides tools and techniques to create detailed customer avatars, helping businesses tailor their marketing efforts to attract the right audience. “The more you understand your customer, the better you can serve them.”

Identifying Your Ideal Customer

An irresistible offer is essential to capture attention and generate leads. Hormozi outlines how to craft offers that provide exceptional value, addressing the specific needs and pain points of your target audience. “A great offer makes saying no almost impossible.”

Creating Irrestible Offers

A high-converting funnel guides potential leads through the buying process. Hormozi explains the components of an effective funnel, from awareness to decision, and how to optimize each stage to maximize conversions. “A well-designed funnel turns interest into action.”

Building a High-Converting Funnel

“An irresistible offer creates an almost magnetic pull that draws your ideal customers to you.”

Paid advertising is a powerful tool for scaling lead generation. Hormozi discusses various platforms, such as Facebook and Google Ads, and provides strategies for creating compelling ads and managing ad spend effectively. “Paid ads can accelerate your lead generation efforts exponentially.”

Leveraging Paid Advertising

Organic traffic can provide a steady stream of leads without the ongoing cost of paid ads. Hormozi covers SEO, content marketing, and social media strategies to attract and engage potential customers organically. “Organic traffic builds a sustainable lead generation foundation.”

Mastering Organic Traffic

An optimized sales process converts leads into customers. Hormozi shares techniques for improving sales calls, presentations, and follow-ups to increase close rates and customer satisfaction. “Every step of your sales process should move leads closer to a purchase.”

Optimizing Your Sales Process

Automation can streamline lead nurturing, ensuring consistent communication and engagement. Hormozi explores tools and workflows for automating email campaigns, follow-ups, and customer interactions. “Automation keeps your leads warm and your pipeline full.”

Automating Lead Nurturing

Data-driven decisions enhance lead generation effectiveness. Hormozi emphasizes the importance of tracking key metrics and using analytics to refine and improve strategies continuously. “Data is the key to unlocking better performance.”

Using Data to Improve Performance

Scaling requires a strategic approach to maintain lead quality and manage increased volume. Hormozi provides insights into scaling systems, processes, and team structures to support growth. “Scalable systems are essential for sustained success.”

Scaling Your Lead Generation

Partnerships can expand your reach and generate new leads. Hormozi explains how to identify and approach potential partners, creating mutually beneficial collaborations that drive lead generation. “Collaborations open new avenues for growth.”

Leveraging Partnerships & Collaboration

A strong personal brand can attract leads and establish authority in your industry. Hormozi discusses how to build and leverage your personal brand through content creation, speaking engagements, and social media presence. “Your personal brand is a powerful lead magnet.”

Building a Personal Brand

The lead generation landscape is constantly evolving. Hormozi stresses the importance of staying informed about industry trends, experimenting with new strategies, and continuously learning to stay ahead of the competition. “Adaptation and learning are keys to long-term success.”

Continuous Learning & Adap

“The ability to generate leads at will is the ultimate business superpower.”

Unlock the secrets to generating leads worth $100M with Alex Hormozi’s practical strategies and expert insights.

$100M Leads: How to Get Strangers To Want To Buy Your Stuff

Search engine optimization (for Google, Yandex, Yahoo, Bing and so on) in 2024 still means a lot for promoting your texts. Here are some steps to do it better.

Make a research, consider to sort key phrases by the steps on CJM (Customer Journey Map). Use phrases that are more valuable for business purposes, not the most common. The usual stages are:
<ul>
<li>Awareness (ex. how to) - searching for their problems</li>
<li>Consideration (ex. the best, compare, smth vs. smth) - comparing options</li>
<li>Decision (ex. order, phone, site, buy) - ready to make an order</li>
</ul>

1 – Keyword Research

Find long-tailed keywords with high value and low competition rates. Use Google's free tools, Bard, and Answer the public - it's all for free.

2 - Keyword Ideas

Understand the needs of your audience. You should answer the intent in the headline and the content of your article.
<ul>
 <li>Start by reading the first articles on the search page.</li>
 <li>The most relevant articles will appear at the top, regardless of the site's ranking.</li>
</ul>

3 - Define Search Intent

Analyze the competition rates for target keywords. This will help you find keywords for your articles with the best chance of ranking at the top. Use this <a href="https://ahrefs.com/keyword-generator">tool</a>, for example.

4 - Keyword Difficulty

Pick up the keyword and search it. Open the first 3 articles and find:
<ul>
 <li>The opportunities to make your article better than it</li>
 <li>Gaps in these articles</li>
 <li>Similarities</li>
 <li>Structure</li>
 <li>Keywords</li>
</ul>

5 - TOP Analysis

Make it easy to understand the text. Make your article clear and concrete, avoiding difficult terms and jargon.
Use proven formulas, such as AIDA (Attention, Interest, Desire, Action).

6 – Use Copywriting Techniques

Chat GPT can help create a draft or an outline, and you can also ask it to use keywords, make highlights, or even create a list of keywords.

7 – Involve AI

After you publish, make an effort to help your article get backlinks:
<ul>
	<li>Create an ultimate guide</li>
	<li>Make visual content</li>
	<li>Publish research</li>
	<li>Create free tools or templates</li>
	<li>Find broken links</li>
	<li>Create reporter keywords</li>
	<li>Ask for guest posts</li>
</ul>

Links

Write an outreach newsletter. You can use <a href="https://myoneweek.substack.com/">Substack</a> or other methods. Make sure to use automation to personalize the letters. At the very least, use the subscriber's name.

9 – Personalized Email

You can find the best rivals and sites where they get backlinks. Consider publishing your links through their articles or even in comments.

10 - Compare Backlinks

It includes the speed of your site, mobile optimization, sitemap, broken links, security check, and so on.

11 – Technical SEO

Think about SEO – free source of targeted traffic. Use it for your articles.

Here, you are going to learn how to write SEO optimized articles that will rank higher on Google and attract a lot of organic traffic for free

writing

Reading & Writing

communication

Communication

computerscience

Computer Science

artificialintelligence

Artificial Intelligence

Steps to Create SEO Optimized Articles That Rank

1. Embrace Generalization (Versatility Advantage)2. Trial and Error (Iterative Learning)3. Develop Multiple Skills (Skill Stacking)4. Cultivate Curiosity (Lifelong Learning)5. Diverse Experiences (Broadening Horizons)6. Embrace Flexibility (Adaptive Thinking)7. Long-term Potential (Growth Perspective)8. Leverage Analogies (Creative Problem-Solving)9. Emphasize Critical Thinking (Analytical Skills)10. Pursue Diverse Interests (Passion Exploration)11. Practice Deliberate Play (Joyful Learning)12. Interdisciplinary Collaboration (Team Synergy)13. Value of Late Specialization (Strategic Patience)

Topics You’ll Be Mastering Today

In a world where information is changing rapidly, the most adaptable and flexible are those who will thrive.

Specialization isn’t always the key to success. Epstein argues that a broad range of skills and experiences can be more beneficial than deep expertise in one area. Generalists often bring fresh perspectives and innovative solutions. “In a wicked world, relying upon experience from a single domain is not only limiting, it can be disastrous.”

Embrace Generalization

Success often comes from experimentation. Epstein highlights that trial and error is a powerful learning method, allowing individuals to adapt and improve through direct experience. “Flirting with your possible selves is what drives you to expand your range and be more creative.”

Learn Through Trial & Error

Having a variety of skills can be more advantageous. Building a diverse skill set creates a unique combination that can solve complex problems and open new opportunities.“Those who experiment and explore more are likely to make surprising and innovative connections.”

Develop Multiple Skills

Curiosity drives continuous learning. Epstein emphasizes the importance of staying curious and always seeking new knowledge. Lifelong learning keeps you adaptable and open to new opportunities. “Curiosity is, in great and generous minds, the first passion and the last.”

Cultivate Curiosity

Diverse experiences enhance creativity and problem-solving. Epstein suggests that exposing yourself to various fields and perspectives enriches your understanding and innovative capacity. “The most successful problem-solvers are those who bring diverse experiences to the table.”

Value Diverse Experiences

By sampling many activities and careers, you increase your chances of finding the right path for you.

Look beyond immediate results and focus on long-term growth. Epstein argues that early specialization can limit potential, whereas a broader approach fosters greater long-term success. “The longer it takes for you to develop a specialty, the longer you will likely last in your career.”

Focus on Long-Term Potential

Using analogies from different fields can spark innovation. Epstein explains that drawing parallels between unrelated domains often leads to creative solutions and breakthroughs. “Analogy is the core of cognition, and it drives innovation by connecting disparate ideas.”

Leverage Analogies

Critical thinking is essential for navigating complex problems. Epstein highlights that questioning assumptions and analyzing information critically lead to better decision-making. “The ability to think critically and question the status quo is more valuable than rote expertise.”

Emphasise Critical Thinking

Following diverse interests can lead to unique opportunities. Epstein suggests that pursuing multiple passions allows for a richer and more fulfilling life, often leading to unexpected success. “Exploration fuels passion, and passion fuels perseverance.”

Pursue Diverse Interests

Learning through play can be highly effective. Epstein notes that deliberate play, where exploration and enjoyment are combined, enhances creativity and skill development. “Play is the highest form of research and a key to lifelong learning.”

Practice Deliberate Play

Collaborating across disciplines fosters innovation. Epstein emphasizes that working with individuals from different backgrounds can lead to richer ideas and more robust solutions. “The best teams are those that combine a range of perspectives and skills.”

Foster Interdisciplinary Collaboration

It’s never too late to specialize. Epstein argues that taking time to explore and develop a broad base of knowledge can lead to more informed and strategic specialization later in life. “Late bloomers often achieve greater success because they bring a wealth of diverse experiences to their chosen field.”

Understand the Value of Late Specialisation

The age long discussion around generalisation vs specialisation finally answered in the next 16 ideas.

The #1 New York Times bestseller that has all America talking—with a new afterword on expanding your range—as seen on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink   Shortlisted for the Financial Times/McKinsey Business Book of the Year Award Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.     David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.

Range

Find 100+ Facts about Marketing & Sales - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

To Sell is Human

3 Ways for creators to Make Real Passive Income

Dare to Lead

$100M Leads: How to Get Strangers To Want To Buy Your Stuff

Steps to Create SEO Optimized Articles That Rank

Range

Eat That Frog

David and Goliath

Neuro Design

Buyology

It's time to
Read like a Pro.

To Sell is Human

3 Ways for creators to Make Real Passive Income

Dare to Lead

$100M Leads: How to Get Strangers To Want To Buy Your Stuff

Steps to Create SEO Optimized Articles That Rank

Range

Eat That Frog

David and Goliath

Neuro Design

Buyology

It's time to Read like a Pro.

It's time to
Read like a Pro.