Life is about choosing what you care about. You can’t give a f*ck about everything, and the key to a fulfilling life is figuring out what’s truly worth your attention. Energy is finite, and giving it to things that don’t align with your values will lead to frustration and burnout.

1. Choosing Your F*cks Wisely

Accept that not everything in life will be great. Trying to avoid discomfort or chase endless positivity often leads to unhappiness. True freedom comes from accepting life as it is—messy, unpredictable, and full of setbacks—then choosing to focus on what genuinely matters

2. The Power of Acceptance

Take responsibility for your life and your choices, even when things aren’t your fault. Blaming others strips you of your power to change your situation. The moment you own your circumstances, you reclaim control and can shape your future.

3. Responsibility Over Blame

Failure is inevitable, but it’s also valuable. Instead of fearing it, learn from it. Each failure is a step toward improvement. Success isn’t about avoiding mistakes; it’s about failing well and using each stumble as a stepping stone to grow stronger.

4. Embracing Failure

Remembering that life is finite makes every decision more intentional. When you realize that one day you’ll be gone, it puts into perspective the trivial worries and fears that often consume us. What you choose to care about should add meaning to your limited time.

5. The Certainty of Death

Pain and suffering are unavoidable, but they are also paths to personal growth. Instead of running from pain, lean into it. It’s often the most difficult moments that teach us the most about ourselves and lead to the greatest personal evolution.

6. Pain as a Path to Growth

Not everyone is special, and that’s okay. The constant pressure to be extraordinary can lead to anxiety and depression. Instead of trying to be remarkable at everything, focus on being authentic and real. It’s more rewarding than constantly chasing unrealistic ideals of greatness.

7. The Tyranny of Exceptionalism

Saying no is an essential skill. When you set boundaries and decline what doesn’t serve you, you protect your energy for the things that align with your values. Learning when to say no allows you to focus on what’s truly important in your life.

8. The Value of Saying No

Happiness isn’t about avoiding problems; it’s about solving meaningful ones. Problems are a constant part of life, and the ones you choose to tackle should resonate with your core values. Finding satisfaction in overcoming challenges is what leads to lasting contentment.

9. Happiness Lies in Solving Problems

Stop seeking approval from others. The need for validation will only distance you from your true self. When you live authentically, based on your own values, the opinions of others lose their power. This creates a deeper sense of self-worth and purpose.

10. Authenticity Over Approval

Embrace uncertainty. Certainty limits growth, while questioning and doubt keep you open to new ideas and experiences. Being comfortable with uncertainty allows you to explore new perspectives and learn without being confined by rigid beliefs

11. The Importance of Uncertainty

You can’t control everything. Trying to do so leads to frustration and anxiety. Letting go of control isn’t about passivity but recognizing where your influence ends and being okay with it. This acceptance brings peace and allows you to focus on what you can truly change

12. Letting Go of Control

#1 New York Times BestsellerOver 10 million copies soldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

philosophy

Philosophy

personaldevelopment

Personal Development

motivationandinspiration

Motivation & Inspiration

mentalhealth

Mental Health

books

Books

Mark Manson (born 1984) is a professional blogger, entrepreneur, and former dating coach. Since 2007, he's been helping people with their emotional and relationship problems. He has worked with thousands of people from over 30 different countries. He regularly writes and updates his blog at: www.markmanson.net

Mark Manson

The Subtle Art of Not Giving a F*ck

In the 1980s, Toyota, known for reliable but unexciting cars, embarked on an ambitious secret project codenamed "Circle F." Their goal was to create a luxury brand that could compete with established European and American manufacturers. This project led to the creation of the first Lexus LS 400 in 1989. The car was a technological marvel, offering superior quality, performance, and value compared to its competitors. It featured innovations like a silent cabin, smooth engine, and exceptional build quality.

The Birth of Luxury: Lexus' Audacious Challenge to the Automotive Elite

Lexus applied the Japanese principle of 'kaizen' (continuous improvement) to revolutionize car manufacturing. This philosophy was evident in every aspect of production, from design to assembly. For example, body panels were hand-sanded to ensure perfect smoothness, engines were balanced to unprecedented levels, and extensive measures were taken to reduce noise and vibration. Lexus engineers obsessed over details like the sound of closing doors and the feel of switches. This relentless pursuit of perfection helped Lexus quickly rise to the top of quality rankings!

Kaizen in Action: Lexus' Commitment to Continuous Improvement

Creating Lexus required Toyota to bridge the gap between Japanese manufacturing principles and American luxury expectations. Extensive market research was conducted to understand what American luxury car buyers valued. This led to decisions like establishing a separate dealer network to provide a premium experience and designing cars that blended Japanese reliability with American tastes for size and comfort. The brand also had to navigate cultural differences in marketing and customer interaction.

Cultural Crossroads: Blending Japanese Efficiency with American Luxury

Lexus revolutionized customer service in the automotive industry, setting new standards for the entire sector. This was exemplified by their response to a minor recall in their first year: instead of asking customers to bring their cars to the dealership, Lexus picked up each affected vehicle, replaced it with a loaner, and returned it after repairs. This level of service was unheard of at the time. Lexus also reimagined the dealership experience, creating environments that felt more like luxury hotels than traditional car showrooms.

The Pursuit of Perfection: Lexus' Relentless Focus on Customer Service

The creation of Lexus had a profound impact on Toyota and the broader automotive industry. The high standards set for Lexus models pushed Toyota to improve quality across its entire range. Technologies and manufacturing techniques developed for Lexus often found their way into mainstream Toyota vehicles, elevating the entire brand. The success of Lexus also influenced how other manufacturers approached the luxury market, leading to the creation of new luxury divisions by companies like Nissan (Infiniti) and Honda (Acura).

Innovation Beyond Cars: Lexus' Influence on Toyota and the Industry

I love this book since I have always loved Japanese cars, and Lexus was a brand that I aimed to get when I grew up. It is nice to see the history behind their success.

A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. <ul> <li>Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue</li> <li>Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar</li> <li>Offers important business lessons for brand managers and executives</li> </ul> For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

productivity

Productivity

education

Learning & Education

leadershipandmanagement

Leadership & Management

Chester Dawson

Lexus

Before you can be consistent, you need to know what you’re aiming for. Take time to define clear, specific goals. Instead of saying, “I want to get fit,” consider “I will exercise for 30 minutes, five times a week.” The clearer your goals, the easier it will be to create a plan and stick to it.

1. Set Clear Goals

Habits are easier to maintain when they become part of your daily routine. Identify the best times for you to work on your goals and block off that time in your calendar. For example, if you want to write more, schedule a daily 30-minute writing session at a time when you’re most productive

2. Create a Routine

It’s tempting to dive in headfirst and try to overhaul your entire life in one go. However, this approach can lead to burnout. Instead, start with small, manageable steps. If your goal is to read more, commit to just 10 pages a day. As you build the habit, you can gradually increase your target.

3. Start Small

Keeping track of your progress can provide motivation and accountability. Whether you use a journal, an app, or a simple checklist, seeing your achievements—no matter how small—can boost your confidence and reinforce your commitment.

4. Track Your Progress

Life can be unpredictable, and there will be times when sticking to your routine is challenging. Instead of viewing setbacks as failures, treat them as opportunities to learn and adapt. If you miss a workout, for example, don’t let it derail your entire week; simply get back on track as soon as you can

5. Stay Flexible

Understanding the deeper motivation behind your goals can help you stay committed. Ask yourself why you want to achieve what you’ve set out to do. Whether it’s improving your health, advancing your career, or enhancing your skills, keeping your “why” in mind will help you push through obstacles.

6. Find Your “Why”

Having a support system can make a world of difference. Share your goals with friends or family who can encourage you and hold you accountable. Joining a community with similar interests—whether online or in person—can also provide motivation and camaraderie.

7. Surround Yourself with Support

Don’t wait until you reach your ultimate goal to celebrate. Acknowledging small milestones along the way can keep you motivated and reinforce your efforts. Treat yourself to something special when you reach a mini-goal; it’s all about recognizing your hard work.

8. Celebrate Small Wins

Consistency isn’t just about action; it’s also about mindset. Practicing mindfulness can help you stay present and focused on your journey. Techniques like meditation or journaling can enhance your awareness of your habits and how they align with your goals.

9. Practice Mindfulness

Finally, remember that developing consistency takes time. Don’t be discouraged if you don’t see immediate results. Progress is often gradual, and the key is to stay committed even when it feels challenging. Be kind to yourself and recognize that every step forward is a victory.

10. Be Patient with Yourself

In a world that thrives on instant gratification and quick fixes, the concept of consistency often gets overlooked. Yet, it’s the foundation for achieving long-term goals, whether in fitness, work, or personal development. If you’re looking to build consistency in your life, here are some practical steps to help you get started.

habits

Habits

Developing Consistency: The Key to Lasting Success

Me as a Blooming Youngster feel few things and I wanted to share them tooActually transforming from a child to an adult has many doubts, wobbles, fears and ULTIMATE PAIN AND CONFUSION ...

Pains Of Blooming Youngster

The situation may get worst or better anytime but only we can decide how to react to stimulus We have 2 options 1. underperforming the task due to pressure .2. Overtaking the situation and smacking it

Situation The Stimulator :

This is a age of multiple choices only we can and have to choose the right path

Be Addicted To Good Adrenaline ,Dopamine

Stop doing things when you really want to and also know when to stop things .

Stop When You Want To

LIFE IS ONLY ONCE LIVE IT TO WITHOUT REGRETS

Few things gives us happiness but only for a shorter time .Step out of those to find real happiness (These are things I wanted to say to me ,no hatered)

Know What Makes You Happy Truly

Understand yourself and those around you.

psychology

Psychology

mindfulness

Mindfulness

Untold Pains Of Blooming Youngster 

"To realize one's destiny is a person's only real obligation."

This means chasing your big dream or life purpose. The book says it's super important to figure out what you really want to do with your life and go for it. It's not just a nice idea, but something you should feel you have to do.

Following Your Personal Legend

You will never be able to escape from your heart. So it's better to listen to what it has to say.

The book talks a lot about trusting your gut feelings. It's saying that deep down, you often know what's right for you. So pay attention to those inner feelings - they're trying to guide you.

The Importance Of Listening To Your Heart

When you want something, the whole universe conspires to help you achieve it.

This is a big idea in the book. It means that when you really commit to your goals, good things start happening to help you. It's like the world is cheering you on and giving you a hand.

The Universe Conspires To Help You Achieve Your Dreams

Everything in life is an omen. There is a language that exists beyond words.

This is about noticing little signs or hints in your everyday life. The book says these can be like clues helping you on your journey. It's telling you to keep your eyes open for these helpful hints.

Learning To Read The Omens Along Life's Path

Remember that wherever your heart is, there you will find your treasure.

Sometimes we look really far for what we want, but it might be right under our nose. This part of the story reminds us to appreciate what we already have nearby.

The Treasure You Seek Is Often Closer Than You Think

When we strive to become better than we are, everything around us becomes better, too.

While going after your goals is great, don't forget to enjoy the ride. All the stuff that happens while you're working towards your dream is important too. It's where you learn and grow.

The Journey Is As Important As The Destination

Because I don't live in either my past or my future. I'm interested only in the present.

This is about focusing on what's happening right now. Don't get too caught up worrying about the future or feeling bad about the past. The book says the best way to live is to really pay attention to what's going on in the moment.

Embracing The Present Moment

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Discover the Alchemist's Formula for Turning Your Life into Pure Gold!

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

religionandspirituality

Religion & Spirituality

Paulo Coelho de Souza is a Brazilian lyricist and novelist and a member of the Brazilian Academy of Letters since 2002. His novel The Alchemist became an international best-seller and he has published 30 more books since then.

Paulo Coelho

The Alchemist

Insight: A growth mindset turns failure into a learning opportunity. Instead of saying "I can't do this," say "I can't do this yet." This simple shift encourages persistence and improvement. Takeaway: Embrace challenges and see setbacks as stepping stones rather than obstacles.

1. The Power of "Yet"

Insight: People with a fixed mindset believe their abilities are static, while those with a growth mindset believe their abilities can be developed through dedication and hard work. Takeaway: Adopt a growth mindset to unlock your full potential, recognizing that effort and learning lead to mastery.

2. Fixed vs. Growth Mindset

Insight: Praising children or others for their talent reinforces a fixed mindset. Praising effort, strategy, and persistence fosters a growth mindset. Takeaway: Shift your praise from innate qualities to effort and process to encourage continuous improvement.

3. Praise Effort, Not Talent

Insight: Failure is a crucial element of growth. Those with a growth mindset view failure as a chance to learn and grow, while a fixed mindset sees it as a reflection of inherent ability. Takeaway: Change your perspective on failure; it's not the end, but part of the journey to success

4. Learning from Failure

Insight: People with a growth mindset understand that effort is what propels them toward achievement. They don’t shy away from hard work, viewing it as essential to improving their skills. Takeaway: Embrace effort as the key to growth, no matter how difficult the task might seem.

5. Effort as a Path to Mastery

Insight: Dweck points out that mindsets not only influence our personal achievements but also affect our relationships. Those with a growth mindset believe conflicts can be resolved through communication and effort. Takeaway: Apply a growth mindset to improve relationships by believing that mutual effort can solve issues.

6. Mindset Shapes Relationships

Insight: Success, in a growth mindset, is about constant self-improvement, not simply being the best in a given field. Takeaway: Focus on becoming better every day rather than comparing yourself to others or chasing perfection.

7. Success is Not About Being the Best, But Getting Better

Insight: Great leaders often have a growth mindset. They see the potential in their team members and encourage them to develop their skills rather than pigeonholing them based on their current abilities. Takeaway: As a leader, cultivate growth in others by providing opportunities for learning and emphasizing growth over fixed ability

8. Mindset in Leadership

Insight: People with a growth mindset thrive on challenges because they see them as opportunities to improve rather than threats to their abilities. Takeaway: Reframe challenges as opportunities to enhance your skills and expand your knowledge.

9. Challenges as Opportunities

Insight: The beauty of Dweck's theory is that mindsets are not fixed. Anyone can cultivate a growth mindset through awareness and practice. Takeaway: Start by recognizing your fixed mindset tendencies and gradually work toward adopting a growth mindset in all areas of life

10. Mindset Can Change

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.

creativity

Creativity

humanresources

Human Resources

Carol Dweck is an accomplished writer whose work has resonated with readers around the world. Carol Dweck has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Carol Dweck's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Carol Dweck

Mindset - Updated Edition

Before we dive into strategies, it's essential to acknowledge the emotional responses that come with change:1. Denial2. Resistance3. Fear4. Anxiety5. Uncertainty

Understanding Change

Personal Strategies:1. Mindfulness: Practice self-awareness and presence.2. Self-care: Prioritize physical and emotional well-being.3. Reframe perspective: View change as an opportunity.4. Build resilience: Develop coping skills.5. Seek support: Connect with loved ones, mentors, or therapists.Professional Strategies:1. Stay adaptable: Be open to new skills and challenges.2. Communicate effectively: Clarify expectations and concerns.3. Network : Build relationships and opportunities.4. Embrace innovation: Stay updated on industry trends.5. Focus on strengths: Leverage your skills.

Strategies for Dealing with Change

1. Break down change into manageable steps.2. Set realistic goals and deadlines.3. Celebrate small wins.4. Practice gratitude.5. Take calculated risks.

Practical Tips

Change can be intimidating, but with the right mindset and strategies, you can navigate it successfully. Remember:- Change is inevitable.- Growth happens outside your comfort zone.- Resilience is key.

Conclusion

Change can be daunting, but it's an inevitable part of life. Whether you're facing a career transition, moving to a new city, or navigating personal challenges, learning to adapt is crucial. In this posr, we'll explore practical strategies for dealing with change and emerging stronger.

Embracing Change: Strategies for Personal and Professional Growth

The book emphasizes that your attitude determines how you approach life’s challenges. A positive attitude can help you overcome obstacles, while a negative attitude holds you back. Your thoughts and beliefs influence your actions, and ultimately, your results.

1. Your Attitude Shapes Your Life

Explanation: Attitude is a choice. You can't always control what happens to you, but you can control how you react to it. Keller stresses the importance of taking responsibility for your attitude rather than blaming external circumstances

2. You Are in Control of Your Attitude

Positive thinking is powerful. Focusing on positive outcomes helps you visualize success and attract opportunities. By maintaining a mindset of optimism, you open the door to personal growth and achievement.

3. Think Positive to Change Your Life

Challenges are inevitable, but how you perceive them makes all the difference. Keller advocates for viewing problems as opportunities to learn and grow. A positive attitude allows you to find solutions rather than dwelling on the negative.

4. Turn Problems into Opportunities

Visualization is a key technique in fostering a positive attitude. Keller explains how imagining yourself achieving your goals builds confidence and prepares your mind for success. The clearer your vision, the more motivated you are to make it a reality.

5. Visualize Success

Fear often prevents us from taking action. Keller advises that the best way to conquer fear is to move forward despite it. Taking small steps toward your goal diminishes fear and builds momentum, showing that action is the antidote to fear.

6. Overcome Fear with Action

Self-belief is crucial to success. Keller emphasizes the power of believing in your abilities. When you trust yourself, you are more likely to take risks, persist through challenges, and ultimately achieve your goals.

7. Believe in Yourself

Success rarely happens overnight. Keller encourages persistence in the face of setbacks. A strong attitude will keep you going when the path gets tough, and persistence ensures that you continue working toward your goals despite challenges.

8. Stay Persistent

The people you associate with impact your attitude. You should be surrounding yourself with positive, supportive individuals who encourage your growth and success. This helps maintain your own positive mindset and keeps you motivated.

9. Surround Yourself with Positive Influences

You are the author of your life, and your attitude plays a crucial role in shaping your outcomes. By taking ownership of your thoughts, actions, and attitude, you empower yourself to create the life you desire.

10. Take Responsibility for Your Life

IF YOU CAN DREAM IT, YOU CAN DO IT! Do you dread going to work? Do you feel tired, unhappy, weighed down? Have you given up on your dreams? The road to a happier, more successful life starts with your attitude--and your attitude is within your control.Whether your outlook is negative, positive or somewhere in between, Jeff Keller, motivational speaker and coach, will show you how to take control and unleash your hidden potential through three powerful steps:--THINK! Success begins in the mind. The power of attitude can change your destiny.--SPEAK! Watch your words. How you speak can propel you towards your goals.--ACT! Don't sit back. Take active steps to turn your dreams into reality.Soon, you will be energized and see new possibilities. You will be able to counter adversities and develop talents unique to you. Your relationships will improve, both at work and in your personal life. All you need is this step-by-step programme to change your attitude and your life!

problemsolving

Problem Solving

Jeff Keller is an accomplished writer whose work has resonated with readers around the world. Jeff Keller has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Jeff Keller's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Jeff Keller

Attitude Is Everything

“We tend to think of our behaviour as largely conscious and willed. To imagine that we are not always in control of what we do is a frightening thought, but in fact it is the reality.”

“We see people not as they are, but as they appear to us. And these appearances are usually misleading.”

“Do not be afraid to exaggerate the role of willpower. It is an exaggeration with a purpose. It leads to a positive self-fulfilling dynamic, and that is all you care about. See this shaping of your attitude as your most important creation in life, and never leave it to chance.”

From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

Robert Greene is an American author of books on strategy, power, and seduction. He has written six international bestsellers, including The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, Mastery, and The Laws of Human Nature.

Robert Greene

The Laws of Human Nature

Wealth is what you don’t see.

Why chasing more money could leave you with less!

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Psychology of Money

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