Jessica Delgado's Key Ideas from The SPEED of Trust
by Stephen R. Covey, Rebecca R. Merrill

Increase credibility by understanding the 4 cores. 

• Integrity is the root. To increase it, you can be courageous and stand up for something you truly believe in.
• Intent. Even if you declare that you really care, your behavior will translate that into reality. Therefore, it’s best to re‐examine your motives and declare the intent before anything else.
• Capabilities. Enhance your capabilities by understanding your strengths and sticking to them as you go.
• Results. In order to improve results, you need to trust yourself and expect to come out on the winning side and take responsibility for it.

Behavior as “trust accounts” are a mixture of competence and character to build a relationship.

• Your very first behavior is to talk straight and honestly.
• You need to demonstrate respect because it’s essential to be respected at your workplace
• You need to be genuine and speak the truth
• Correct the mistakes you may have committed.
• Be loyal and give credit to others when it’s due.
• Delivering results is the only way to convince some cynics
• Learn and improve to get better every day
• Deal with your issues and confront the reality
• Clarifying expectations and discuss them.
• Practice accountability

• Organizational trust revolves around internal stakeholders. Leaders can choose to look at principles of trust than taking a look at the symptoms.
• Market Trust: Customers usually buy products and recommend them to others only when they trust the company. Each individual is tagged with a brand and can impact the speed and cost at a micro-level.
• Societal Trust: It is based on external shareholders and its principle is based solely on contribution. Societal trust is based on creating value rather than diminishing it.

In order to build more trust, you need to find ways to apply them and also grab opportunities to teach them and convey your messages to others. 

The prime difference between a leader and a manager is that the leader inspires trust. if a manager distrusts his employees, his judgment could be clouded and he might lose out on innovation and other creative ideas. 

Companies that extend trust become successful automatically. Additionally, trust is always reciprocal and this means that if you extend your trust to someone, he/she will do the same to you.