How to Get Useful Data From Losing and Inconclusive A/B Tests - Deepstash
How Do You Know If You Have a Losing or Inconclusive A/B Test?

An inconclusive test might mean the numbers are less than a percent off, or neither variation got any traffic at all. When your tests don’t have enough data or if the numbers are too close, they ar...

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How to Get Useful Data From Losing and Inconclusive A/B Tests

neilpatel.com

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Try Something Really Different

Inconclusive test results could mean your variations are too close. A/B testing can help you see if a small change impacts conversions, but som...

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Look Beyond Your Core Metrics

You might have hidden data in your losing test results.

E.g. Look at your “losing” ad to see if it drove less traffic but had higher conve...

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Look for Biases & Get Rid of Them

Look for factors that could have impacted your test.

  • Did you run a promotion?
  • Was it during...

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