A/B Testing vs Multiple Variant Testing: And the Winner Is...? - Deepstash

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A/B Testing vs Multiple Variant Testing: And the Winner Is...?

A/B Testing vs Multiple Variant Testing: And the Winner Is...?

neilpatel.com

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A/B Testing

Over the years, conversion rate optimization (CRO) seems to have become synonymous with A/B testing in the minds of many marketers.

A/B testing is a form of conversion rate optimization. You have a page and you want it to perform better, so you change something and see if it improves your r...

Multiple Variant Testing

Optimizely studied & reported on the factors that defined the world’s best testing companies. 

The 4 biggest factors were:

  1. Testing the things that drive the most revenue
  2. Testing every change
  3. Testing to solve real problems
  4. Testing multiple variants simultan...

With multivariate testing, you can try out several ideas at the same time. That means you can simultaneously test multiple hypotheses. This will allow you to optimize your page or site much more quickly than you could with a long series of A/B tests.

Plus, running a multivariate te...

Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.

As a result, sometimes it can be hard to know if a particular A/B testing variant succeeded (or failed) be...

As great as multivariate testing is, if you don’t have enough traffic, a test could take months or years to complete.

In fact, in true multivariate testing—where you test to see how a large number of subtle changes interact to generate your conversion rate—you want at least 100,000 unique v...

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