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The Importance of Side Projects in 2021
- Thereâs never been a better time to build digital products.
- Itâs important to stand out from the crowd.
- Remote collaboration just got easier. Finding designers to help you with your homepage and finding copywriters to help you with your product Hunt launch is relatively simple.
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Product Manager Side Project Ideas for 2021
- Build something that serves your local community. Is there a desperate need in your local community?
- Build something that tackles a global problem. Many product managers are motivated by large global issues and want to serve the common good. Is there something big that can drive you?
- Build something especially for you. Sometimes the best problem to solve is known to us. What irritates you in your day today? Or is there something you can build that would bring you joy?
- Build something stupid. Remember Desktop Goose that brought pure, unfiltered chaos/fun to your desktop?
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The Founders Mindset
When you build your own digital product, youâre not just a product manager, youâre a founder.Â
- A founder should know their customer inside and out.
- They need to be their own biggest advocate. Perfect that elevator pitch and learn how to sell yourself along with your product
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How to Plan Your Digital Product
Start by building your user personas with whatever customer research you have.
- No-code tools. You no longer need technical skills to build something for yourself. No code tools are for those without a CS degree.
- Finding your people in the new remote world. Indie Hackers is an online community for makers wanting to work together on projects. But there are also communities that cater to different specialisations.
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Youâre a Product Manager
If this is your first chance to flex your product management skills, put everything into it.
- Build user personas
- Create a roadmap
- Conduct user feedback surveys
- Pay attention to your analytics.
- If youâre purposefully building a product to test your product management skills, make full use of all the tools and frameworks at your disposal.
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