Product Roadmap Guide: Why It’s Important And Types - Deepstash

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Product Roadmap Guide: Why It’s Important And Types

Product Roadmap Guide: Why It’s Important And Types


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A roadmap is a visualized plan of what you want to build overtime. A great product roadmap communicates the ‘why’ and the ‘what’, whereas a product backlog communicates the ‘how.’

Why Are Product Roadmaps Important?

  • They provide vision and direction to your team
  • They ensure all teams are on the same page when it comes to product priorities and provides transparency to all stakeholders.
  • They allow for feedback and consensus so all team members and stakeholders can buy in to the proces

Can Roadmaps Change/Evolve?

A roadmap is akin to using a compass to figure out which direction you need to travel. Roadmaps provide vision and clarity but by no means are they inflexible or the answer to everything. A great PM has the ability to adapt to and/or foresee market shifts happening and make changes to their roadm...

Few Reasons Why Roadmaps Can Change...

  1. Evolving customer, business or industry needs may require changing up your roadmap in order to address them in order to get the most impact.
  2. Analytics Data - You may think that the feature you’re working on will revolutionize the customer experience,...

Types Of Product Roadmaps

There are many different ways you and your team can build a product roadmap. Each type of product roadmap serves a specific purpose that should match the needs of your team, stakeholders, and customers.

  1. Status-Oriented
  2. Theme-Oriented
  3. Outcome-Oriented

Status-Oriented Roadmap

A status-oriented roadmap allows everyone to better understand where the team is currently at, without necessarily committing to any kind of time frame.

It’s organized into three columns that are based around the status of each deliverable—now, next, and later. It helps with prioritization...

Theme-Oriented Roadmaps

Theme-oriented roadmaps are a way to communicate the value that will be delivered to the users, without describing exactly what the team will deliver within that theme.

This keep the team focused on solving the larger problem at hand, and anytime something else is brought up, it’s easy to a...

Outcome-Oriented Roadmaps

Where it differs to theme-oriented roadmaps is what’s at the highest level: an outcome. An outcome is defined as “something that follows as a result or consequence.” By agreeing on the outcomes you will be driving toward, it leaves full power to the team to define the solution. 

Most stakeh...

No matter the approach you choose for your roadmap, you’ll follow a general roadmapping process to get the ball rolling. 

  1. Establish organizational and product goals with your team
  2. Determine how your product can achieve said goals (this should be a group collaboration with your ...

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As product managers and product owners, we make a myriad of decisions — from shaping the product strategy and determining the product roadmap to deciding the detailed functionality of our products. But do we make all these decisions effectively? And do we always secure the necessary buy-in? This stash helps you make better decisions. It discusses five common decision rules and explains when to apply them.



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