<p>As product leaders, it is your task to build a great product culture.</p>
<p>This prevents ineffective product management and helps to reduce churn. Generally, it gives the people you work with the opportunity to grow.</p>

Building a product culture

<p>Product teams need to understand human motivation and psychology. Entrepreneurs Neel Doshi and Lindsay McGregor state that there are three pillars of motivation:</p><p><br></p><ul><li><strong>Play</strong>: The number of tasks, projects, and priorities can feel overwhelming. But keeping a sense of fun brings innovation and creates value to customers.</li><li><strong>Purpose</strong>: A person wants to feel like their work is meaningful and builds a better world.</li><li><strong>Potential</strong>: A person needs to know that there is an opportunity for growth and advancement.</li></ul>

Three pillars of motivation

<h1>The 3 P’s of a Great Product Culture: Play, Purpose, &amp; Potential</h1><div><span>Products That Count </span></div><div dir="ltr">
															<span dir="ltr">Administrator</span>
													</div><div>November 16, 2021</div><p>This eBook includes tips that product leaders can put into action right now to help establish a great product culture. How do you establish that culture? A good place to start is with proper motivation. </p><p dir="ltr">According to the entrepreneurs <a href="https://www.vegafactor.com/book" dir="ltr">Neel Doshi and Lindsay McGregor</a>, there are three pillars of what motivates people. The first of these is play: having fun in what an employee is doing in their role. The second is purpose: a person feels like their work is meaningful. The third is potential: a feeling that there is an opportunity for growth and advancement in one’s life and career. </p><p>Understanding human motivation and psychology at this level is especially important for product teams. A sense of play is critical because PMs have to deal with so many different constituents that sometimes, the sheer amount of tasks, projects, and priorities can be overwhelming; keeping a sense of fun is important because product management brings innovation into corporations and delivers value to customers. In terms of purpose, building a better world is a strong value for product managers. Lastly, activating the power of potential is key because PMs are, in general, very ambitious. The more product leaders can encourage and harness that ambition, the greater the opportunities will be for PMs — and for the business, too.</p><p dir="ltr">As product leaders, it is our job to build a great product culture. Doing so helps us in so many ways. For one, it combats ineffective product management. For another, it helps reduce churn, especially important in the wake of <a href="https://en.wikipedia.org/wiki/Great_Resignation" dir="ltr">the Great Resignation</a>. And in general, it helps the people we work with have the opportunity to grow into their best selves. </p><p>Ready to learn more? Click below to get your free eBook.</p><img width="414" height="552" src="https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-414x552.png" alt="3 Ps" srcset="https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-414x552.png 414w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-225x300.png 225w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-24x32.png 24w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-48x64.png 48w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-39x52.png 39w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-78x104.png 78w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-96x128.png 96w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-59x78.png 59w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-117x156.png 117w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-61x81.png 61w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-122x162.png 122w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-156x208.png 156w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-90x120.png 90w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-180x240.png 180w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-75x100.png 75w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-150x200.png 150w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-38x51.png 38w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-77x102.png 77w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-165x220.png 165w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-330x440.png 330w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-149x198.png 149w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-297x396.png 297w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-198x264.png 198w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-396x528.png 396w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-304x405.png 304w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-293x390.png 293w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-261x348.png 261w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-278x370.png 278w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-214x285.png 214w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-428x570.png 428w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-321x428.png 321w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-247x329.png 247w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-257x343.png 257w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM-348x464.png 348w, https://productsthatcount.com/wp-content/uploads/Screen-Shot-2021-11-15-at-9.19.15-AM.png 448w"><p dir="ltr">If you find this eBook useful, be sure to check out our <a href="https://productsthatcount.com/the-growth-mindset-how-product-leaders-can-establish-a-culture-for-learning/" dir="ltr">Growth Mindset eBook</a>. It’s another great resource to help product leaders improve their product management skills today.</p><h6>
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This eBook includes tips product leaders can put into action to help motivate PMs, reduce churn, and establish a great product culture.

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The 3 P’s of a Great Product Culture: Play, Purpose, & Potential

<p>This eBook includes tips that product leaders can put into action right now to help establish a great product culture. How do you establish that culture? A good place to start is with proper motivation. </p>

<p>According to the entrepreneurs <a href="https://www.vegafactor.com/book">Neel Doshi and Lindsay McGregor </a>, there are three pillars of what motivates people. The first of these is play: having fun in what an employee is doing in their role. The second is purpose: a person feels like their work is meaningful. The third is potential: a feeling that there is an opportunity for growth and advancement in one’s life and career. </p>

<p>Understanding human motivation and psychology at this level is especially important for product teams. A sense of play is critical because PMs have to deal with so many different constituents that sometimes, the sheer amount of tasks, projects, and priorities can be overwhelming; keeping a sense of fun is important because product management brings innovation into corporations and delivers value to customers. In terms of purpose, building a better world is a strong value for product managers. Lastly, activating the power of potential is key because PMs are, in general, very ambitious. The more product leaders can encourage and harness that ambition, the greater the opportunities will be for PMs — and for the business, too. </p>

<p>As product leaders, it is our job to build a great product culture. Doing so helps us in so many ways. For one, it combats ineffective product management. For another, it helps reduce churn, especially important in the wake of <a href="https://en.wikipedia.org/wiki/Great_Resignation">the Great Resignation </a>. And in general, it helps the people we work with have the opportunity to grow into their best selves. </p>

<p>Ready to learn more? Click below to get your free eBook. </p>

<p>If you find this eBook useful, be sure to check out our <a href="https://productsthatcount.com/the-growth-mindset-how-product-leaders-can-establish-a-culture-for-learning/">Growth Mindset eBook </a>. It’s another great resource to help product leaders improve their product management skills today. </p>

<p>Connect with 300,000+ product managers to receive exclusive updates and insider tips. </p>

The 3 P's of a Great Product Culture: Play, Purpose, & Potential

Building a product culture

Three pillars of motivation

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