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Means to focus on a few key words and ignore the rest of someone's communication.
It often manifests as one gets distracted by external stimuli like random sounds or movements, and internal stimuli such as one's own thoughts and feelings.
Means to fully concentrate on what is being said rather than passively absorbing it.
It's not just remembering the content of what was said, but using empathy and seeking to understand the complete message, including the emotional tones conveyed. It builds rapport, understanding and trust.
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