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Leonardo da Vinci's creative process
How to approach problem-solving like da Vinci
The importance of curiosity and observation
You may have grown a reasonably big Instagram following for your business. You've engaged your followers and were diligent about community management, but you haven't been able to figure out how to turn your followers into paying customers.
A recent survey done by Facebook showed that 81% of respondents reported using the app to research products and services. Another survey showed that 50% of Instagram users have visited a website to buy a product or service because they saw it in Stories.
Convey what you're selling. When a brand builds a following, they often focus on lifestyle content that creates lots of comments and likes, but a follower may find it difficult to understand how that equates to what you're selling.
Be sure to also add content that shows what you offer, such as product shots or promotional posts about special offers. A good rule of thumb is 80% engaging content and 20% self-serving promotional posts.
Five hundred million Instagram users watch Stories daily.
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