How to Use LinkedIn to Drive Potential Customers to your Website
Curated from: entrepreneur.com
Ideas, facts & insights covering these topics:
2 ideas
·114 reads
7
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Stats reveal that digital marketing needs LinkedIn
It contributes 46 percent of the social traffic to all corporate websites and 50 percent of the social traffic to B2B websites and blogs. Since inbound marketing can save up to 62 percent of the marketing budget, LinkedIn also emerges as a cost-effective platform.
To drive traffic to your website, blog, or podcast, you need to place backlinks and calls-to-action (CTAs) within various LinkedIn Pages. Backlinks are links to your webpages outside social media and CTAs are messages that encourage users to take an action, i.e. click on your backlink.
6
73 reads
Employ these best practices
Generating traffic through content marketing requires a combination of tools and best practices. Ideally, your LinkedIn marketing should not hinder the google rankings for your Search Engine Results Page (SERP). Hence, you must:
- Avoid duplicating content between LinkedIn and other digital resources, especially your website. The LinkedIn content should be original and optimised for Google SEO.
- Repurpose your articles and daily posts to generate curiosity for the company website or blog post.
- Use snippets of your main article in the posts and ask the reader to visit your website through the link in the comments via text or attachments i.e. video, audio or carousel post.
6
41 reads
IDEAS CURATED BY
Jessica Delgado's ideas are part of this journey:
Learn more about business with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Related collections
Similar ideas
9 ideas
5 ideas
Know How to Drive Traffic to Your Website Using a Blog
blog.coursify.me
32 ideas
The Beginner's Guide to LinkedIn Marketing
blog.hubspot.com
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates