How to Use LinkedIn to Drive Potential Customers to your Website
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Stats reveal that digital marketing needs LinkedIn
It contributes 46 percent of the social traffic to all corporate websites and 50 percent of the social traffic to B2B websites and blogs. Since inbound marketing can save up to 62 percent of the marketing budget, LinkedIn also emerges as a cost-effective platform.
To drive traffic to your website, blog, or podcast, you need to place backlinks and calls-to-action (CTAs) within various LinkedIn Pages. Backlinks are links to your webpages outside social media and CTAs are messages that encourage users to take an action, i.e. click on your backlink.
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Employ these best practices
Generating traffic through content marketing requires a combination of tools and best practices. Ideally, your LinkedIn marketing should not hinder the google rankings for your Search Engine Results Page (SERP). Hence, you must:
- Avoid duplicating content between LinkedIn and other digital resources, especially your website. The LinkedIn content should be original and optimised for Google SEO.
- Repurpose your articles and daily posts to generate curiosity for the company website or blog post.
- Use snippets of your main article in the posts and ask the reader to visit your website through the link in the comments via text or attachments i.e. video, audio or carousel post.
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