How Nonprofits Can Encourage Donors to Give More - Deepstash

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How Nonprofits Can Encourage Donors to Give More

How Nonprofits Can Encourage Donors to Give More

hbr.org

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My co-authors and I then did a similar experiment requesting online donations to the American Red Cross. Some people were asked for contributions directly, while others were asked to donate by voting for whether they liked chocolate or vanilla best. Again, people might have found this odd or even...

Similar results have been found in a host of domains. Asking people “to be a voter ” instead of asking them “to vote” significantly increased turnout. Students told “...

Popular content often has a particular word in common: You. Whether it’s on the news (e.g., “Is there a dangerous chemical in your water? Learn more after the break”) or online (e.g., “5 Tips You Can Use to Land Any Interview”) the most read or watched stuff often uses second-pe...

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