How to start a design studio – a beginner’s guide
Curated from: studio-output.com
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The mindset required to start a creative business
Questions we ask ourselves when we're about to enter the world of work or start a business.
- How do I make myself employable?
- How will I find my dream job?
- What skills am I lacking?
- How should I deal with clients?
- What are people more interested in - my technical ability, or how I think?
The mindset you need to start a creative business and keep it going is the same you need to tackle any new creative challenge.
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Prepare yourself (You don't know everything just yet)
If you intend to start your own studio, don't. Not yet.
First benefit from other's who have done it before you. Find out about their successes and failures. Learn from their mistakes.
- Get a job. Gain experience from being around other professionals. Make yourself indispensable by showing how you add value to the company. Think about how to improve processes, add services and find new areas of revenue.
- Be a thinker. Think about the writing, user experience, and the project's overall impact.
- Be a sponge, not a Hoover. Ask questions, listen to the answers, and put them into practice.
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Start small, but plan for growth
When the time is right, start small. This will allow you to take risks and learn what works.
- Do your homework. Write a thorough business plan. It is a valuable guide that forces you to think about where your work will come from. Make an effort to understand a profit & loss sheet, planning pipeline and cashflow forecast.
- Plan to grow. Write an operation's manual to detail who does what and how often. Plan all the roles a bigger agency will need, then do them all yourselves.
- Find 'your way'. Establish what your studio's vision is.
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Embrace change
- Hire the best you can. People are your most valuable resource. When the time arrives, hire the best people you can afford. Each recruit should fit your values and bring something new with them. If there are people you admire but they're not a good fit for your team, find ways to collaborate with them.
- Create a new normal. Always push boundaries and then adjust to the new normal.
- Never (ever) stop learning. Don't assume things will always stay the same. Actively push change and be curious and experimental in your approach.
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IDEAS CURATED BY
Jenny Whitney's ideas are part of this journey:
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