62. A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn - Deepstash

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At Duolingo, Gamification was the most important engine for growth. People don’t want to learn a language, instead they just want to know it. So Duolingo figured out that with game mechanics on top of basic functionality people are more likely to stay motivated

62. A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

62. A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

Masters of Scale with Reid Hoffman

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Ideas For Gamification

To get ideas for gamification you could play some games, be curious how games retain people and what game mechanics were used.

At Duolingo, PMs regulary play games just to come up with ideas

Best Game Dynamics

  1. Leaderboards
  2. Progress bars

We have in our nature to complete progress bars or to wish to be ahead of our friends in a game leaderboard.

These game dynamics help people stay motivated if the task is too hard (eg. learning).

There are 3 leagues: (like in football)

  1. Bronze League
  2. Silver League
  3. Gold League

Users are promoting from lower leagues, this games improved average time spent by ~20%.

Some people likes this feature so much that they are trying to cheat.

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