62. A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn
Masters of Scale with Reid Hoffman
3 ideas
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1
Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Ideas For Gamification
To get ideas for gamification you could play some games, be curious how games retain people and what game mechanics were used.
At Duolingo, PMs regulary play games just to come up with ideas
8
299 reads
Best Game Dynamics
- Leaderboards
- Progress bars
We have in our nature to complete progress bars or to wish to be ahead of our friends in a game leaderboard.
These game dynamics help people stay motivated if the task is too hard (eg. learning).
9
216 reads
Game Idea: Leagues
There are 3 leagues: (like in football)
- Bronze League
- Silver League
- Gold League
Users are promoting from lower leagues, this games improved average time spent by ~20%.
Some people likes this feature so much that they are trying to cheat.
9
204 reads
CURATED BY
CURATOR'S NOTE
At Duolingo, Gamification was the most important engine for growth. People don’t want to learn a language, instead they just want to know it. So Duolingo figured out that with game mechanics on top of basic functionality people are more likely to stay motivated
“
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