Pandemic has shifted the focus to digital content- eBooks are bought more.

Bookstagram is referred more for book recommendations

1. Connect - How will it connect with the audience
2. Content - Originality. How it is written.
3. Context - How relevant is it in today's times

1. Focus on the Synopsis
2. The Sample chapters is where they look for the 3 Cs. So make sure it's of good quality
3. Do not send the full manuscript until requested for one