<p><strong>Customized packaging solutions can help a business stand out from the competition</strong>. For this reason, the demand for customer packaging for small businesses is steadily rising.</p><p><br></p><p>Custom packaging solutions are  tailored around a small business' specific needs. The shape, size, materials, colour and style is changed to reflect the business and create a unique buying experience.</p>

Creating a unique experience

<ul><li><strong>Unique customer experience</strong>. The packaging of your product is often the first glimpse a customer gets of your brand. Unique packaging can provide an excellent user experience.</li><li><strong>Increased brand awareness</strong>. Customised shipping boxes can help your business provide a truly unique impression to your customers.</li><li><strong>Decreased shipping fees.</strong> Shipping companies charge for volume and weight. Customised packaging can help to reduce the packaging size and shipping fees. </li></ul>

Benefits of custom packaging

<ul><li><strong>Customised boxes </strong>- their shape, size, colour, and material can be tailored to the brand image.</li><li><strong>Customised stickers.</strong></li><li><strong>Customised rubber stamps</strong> that include the company logo or tagline.</li><li><strong>Customised packaging tape</strong> that reflects the brand.</li><li><strong>Customised bags</strong> can help businesses that produce sturdy products.</li></ul>

Customised options available

<ul><li><strong>Focus on being functional</strong>. For example, does the box's material adequately protect the product inside.</li><li><strong>Make it personal. </strong>Consider ways to make the unboxing experience memorable for your customers.</li><li><strong>Include samples.</strong> This can make your packaging interesting.</li><li><strong>Do your math</strong> before deciding on a solution provider.</li></ul>

Custom packaging tips for small businesses

<img width="660" height="370" src="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2021/11/custom-packaging-850x476.png?ezimgfmt=rs%3Adevice%2Frscb12-1" alt="custom packaging"><p dir="ltr">If you buy something through our links, we may earn money from our affiliate partners. <a href="https://smallbiztrends.com/commerce-policy" rel="nofollow" dir="ltr">Learn more</a>.</p><p>Making a great first impression on customers is important for businesses that want to stand out from the competition. Customized packaging solutions can help businesses achieve this goal. Not surprisingly, therefore, in recent years demand for custom packaging for small businesses has picked up steadily.</p><h2>What is Custom Packaging?</h2><p dir="ltr">Unlike a one-size-fits-all packaging solution, custom packaging is uniquely tailored around a small business’ specific needs. The shape, size, materials, color and style of the package is modified to reflect the business and to create a special buying experience. In addition to asking what is custom packaging, you should also ask <a href="https://smallbiztrends.com/2013/08/what-is-branding.html" dir="ltr">what is branding in business</a>, because they go hand in hand in today’s eCommerce and shipping-centric business.</p><h2>How important is custom packaging?</h2><p>Growing competition means businesses have a harder time convincing prospects to buy from them. Custom packaging is an important tool to gain customer’s attention and elevate user experience. If done creatively, it can also help small business brands gain a sharp competitive edge.</p><h2>Custom Packaging for Small Businesses: Key Benefits</h2><p>With an increasing number of businesses leveraging custom packaging to boost sales, should you also consider this option? From a small business’ perspective, choosing custom retail packaging can open up several opportunities. Let’s explore more in detail.</p><h3>Excellent Customer Experience</h3><p>In many instances, the packaging of your product is the first glimpse customers get of your brand. With unique packaging, you can provide an excellent user experience from the get-go.</p><p dir="ltr">If the many unboxing videos on social media are anything to go by, customers form an opinion and a bond with a business before they have even opened their package. This makes it useful to focus on customizing packaging to boost customer experience. And don’t forget to use the <a href="https://smallbiztrends.com/2020/08/best-shipping-tape.html" dir="ltr">best shipping tape</a> also, as this can improve the experience.</p><h3>Increased Brand Awareness with Customized Shipping Boxes</h3><p>A major challenge for businesses today is to differentiate themselves. This is not easy when the market is cluttered with lookalike products. Customized shipping boxes can address this challenge by creating a truly unique impression. Customized shipping boxes can reflect the brand and help form a stronger bond with the customers.</p><h3>Decreased Shipping Fees</h3><p dir="ltr">Choosing customized packaging makes good sense from a cost standpoint as well. By selecting this option, businesses can avoid using larger boxes they don’t need. This is a smart idea especially because shipping companies charge for volume in addition to the weight of the package. So, make sure to look into the <a href="https://smallbiztrends.com/2021/08/cheapest-place-to-buy-boxes.html" dir="ltr">cheapest place to buy boxes</a> to lower your overall cost.</p><h2>What Customizations Can Businesses Make to their Packaging?</h2><p>Businesses can go in many different directions with customized packaging. From unique box design to special sticker design, there are several customization options available today. Here are a few to consider:</p><UL><LI>Customized boxes: There are many ways to customize boxes. Their shape, size, color and material can all be tailored to the brand image.</LI><LI>Customized stickers: A cost-effective way to customize packaging is to invest in tailor-made stickers. The advantage of customized stickers is they are water-resistant, which can be useful when shipping products.</LI><LI>Customized rubber stamp: Another simple and inexpensive design option is to go for customized rubber stamps. The stamp can include the company logo or tagline to resonate with the customers.</LI><LI>Customized packaging tape: Adhesive tapes help secure the boxes, but they can also be customized to reflect the brand.</LI><LI>Customized bags: Customized bags can be helpful for businesses that produce sturdy products.</LI></UL><h2>How do I get Custom Packaging for my Product?</h2><p>Thanks to a host of business packaging solution providers, getting custom packaging for your business has become quite easy. There are many solution providers that specialize in customizing all elements of your packaging including customized stickers, bags and more. There are also some companies let you design your packaging. They, in turn, take care of producing the elements for you. Let’s check out a few of them.</p><h2>21 Best Places to Order Custom Packaging: Brand the Inside and Outside of Your Product Boxes</h2><h3>1. Packlane</h3><p dir="ltr"><a href="https://packlane.com/" rel="noopener" dir="ltr">Packlane</a> offers full customization and comes with a user-friendly 3D design tool. With Packlane, you will be able to choose from four types of custom boxes: mailer box, product box, shipping box and econoflex shipping box. Another benefit of choosing this solution provider is they ship both in the U.S. and outside.</p><h3>2. UPrinting</h3><p dir="ltr"><a href="https://www.uprinting.com/packaging-printing.html" rel="noopener" dir="ltr">UPrinting</a> is another option for end-to-end customized packaging solutions. They specialize in customizing a number of packaging elements such as stickers, labels, boxes, bags and pouches. UPrinting also has 24/7 customer service to address questions and concerns.</p><h3>3. Etsy</h3><p dir="ltr"><a href="http://www.awin1.com/cread.php?awinmid=6220&amp;awinaffid=256195&amp;clickref=&amp;p=https%3A%2F%2Fwww.etsy.com%2Fmarket%2Fcustom_package" rel="sponsored noopener noreferrer" dir="ltr">Etsy</a> offers a range of options for custom and handmade pieces for mailers and packages. Etsy is a good place to look for cost-effective options.</p><h3>4. Sticker Mule</h3><p dir="ltr"><a href="https://www.stickermule.com/" rel="noopener" dir="ltr">Sticker Mule</a> specializes in custom stickers. Here, you can find a range of stickers, labels and mailers. They offer free shipping and free online proofs all over the world.</p><h3>5. Pack Help</h3><p dir="ltr"><a href="https://packhelp.com/" rel="noopener" dir="ltr">Pack Help</a> addresses small businesses’ needs that are looking for cost-effective custom packaging solutions. They offer low minimum order quantities, fast turnaround options and an easy-to-use online editor.</p><h3>6. Paper Mart</h3><p dir="ltr">On <a href="https://www.papermart.com/" rel="noopener" dir="ltr">Paper Mart</a>, you will find a range of custom product packaging options. These include boxes, bags, mailers and tape. A user-friendly online design studio will enable you to design your own packaging. And with same day shipping, it is easier to get the products delivered in time.</p><h3>7. ShipBob</h3><p dir="ltr"><a href="https://www.shipbob.com/" rel="noopener" dir="ltr">ShipBob</a> is a 3PL provider that combines its inventory management technology with nationwide in-house fulfillment. Unlike other solution providers, ShipBob doesn’t offer custom tapes and has size limitations on boxes.</p><h3>8. The Box Maker</h3><p dir="ltr"><a href="https://www.boxmaker.com/" rel="noopener" dir="ltr">The Box Maker</a> provides custom packaging options including product labels and boxes to small businesses. The company has 8 locations across Oregon, Washington and Arkansas.</p><h3>9. Arka</h3><p dir="ltr"><a href="https://www.arka.com/product-catalog" rel="noopener" dir="ltr">Arka</a> offers custom printed packaging for small businesses. Some of the products on offer include boxes, stickers and tape. They have a simple process that involves choosing the products, dimensions and quantity online. Businesses can offer their artwork to Arka and receive a proof in just two days.</p><h3>10. Refine Packaging</h3><p dir="ltr"><a href="https://refinepackaging.com/?utm_source=GMP&amp;utm_medium=partner" rel="noopener" dir="ltr">Refine Packaging</a> offers free quotes, free design support, low minimums and excellent customer service. The company has offers live chat to help businesses get desired support instantly. For high-volume orders, Refine Packaging offers attractive discounts. The final order is delivered within 8-10 business days.</p><h3>11. Packola</h3><p>Custom Boxes &amp; Packaging: Design and Order Online | Packola</p><p dir="ltr"><a href="https://www.packola.com/" rel="noopener" dir="ltr">Packola</a> has a user-friendly interface that allows small businesses to design custom packaging in minutes. Its online design tool lets you create tailor-made mailer boxes, shipping boxes and product boxes. There are no minimum order quantity and the site comes with live chat support.</p><h3>12. Brand in Color</h3><p>Customized Shipping Boxes for Everyone – brandINcolor</p><p dir="ltr"><a href="https://brandincolor.com/" rel="noopener" dir="ltr">Brand in Color</a> offers mailer boxes, shipping boxes and even pizza boxes for customization. The minimum order count is 25 boxes and it offers fast shipping (3 days). The company provides examples of past work for inspiration.</p><h2>Custom Packaging Tips for Small Businesses</h2><p>Not all businesses may know where to begin with customized packaging. Should they go with a full package of customized solutions or should they start slow with a few elements such as custom boxes and tailored packaging supplies? Here are some tips for small business owners interested in this option:</p><UL><LI>Focus on being functional: The packaging solution you choose should fit your purpose. That’s why it’s important to focus on being functional. For example, does the material of the box you’ve chosen adequately protect the product inside? It’s important to find the answer before making a business decision.</LI><LI>Make it personal: The whole point of customized packaging is to help businesses add a personal touch to their branding. Think of ways to make the unboxing experience special for your customers. You can add a note or use packaging to offer discounts.</LI><LI>Include samples: A simple way to make your packaging interesting and user-friendly is to add samples. This can be an effective promotional idea to please customers.</LI><LI>Do your math: If you’re trying customized packaging for the first time, it’s important you do some calculations before deciding on one solution provider.</LI></UL><p><em><small>Image: Depositphotos</small></em></p>

When you brand your products with custom packaging it becomes another vehicle for creating an image of your business in the minds of your customers.

Stashed ideas

<p>If you buy something through our links, we may earn money from our affiliate partners. <a href="https://smallbiztrends.com/commerce-policy">Learn more </a>. </p>

<p>Making a great first impression on customers is important for businesses that want to stand out from the competition. Customized packaging solutions can help businesses achieve this goal. Not surprisingly, therefore, in recent years demand for custom packaging for small businesses has picked up steadily. </p>

<p>Unlike a one-size-fits-all packaging solution, custom packaging is uniquely tailored around a small business’ specific needs. The shape, size, materials, color and style of the package is modified to reflect the business and to create a special buying experience. In addition to asking what is custom packaging, you should also ask <a href="https://smallbiztrends.com/2013/08/what-is-branding.html">what is branding in business </a>, because they go hand in hand in today’s eCommerce and shipping-centric business. </p>

<p>Growing competition means businesses have a harder time convincing prospects to buy from them. Custom packaging is an important tool to gain customer’s attention and elevate user experience. If done creatively, it can also help small business brands gain a sharp competitive edge. </p>

Custom Packaging for Small Businesses: Key Benefits

<p>With an increasing number of businesses leveraging custom packaging to boost sales, should you also consider this option? From a small business’ perspective, choosing custom retail packaging can open up several opportunities. Let’s explore more in detail. </p>

<p>In many instances, the packaging of your product is the first glimpse customers get of your brand. With unique packaging, you can provide an excellent user experience from the get-go. </p>

<p>If the many unboxing videos on social media are anything to go by, customers form an opinion and a bond with a business before they have even opened their package. This makes it useful to focus on customizing packaging to boost customer experience. And don’t forget to use the <a href="https://smallbiztrends.com/2020/08/best-shipping-tape.html">best shipping tape </a>also, as this can improve the experience. </p>

Increased Brand Awareness with Customized Shipping Boxes

<p>A major challenge for businesses today is to differentiate themselves. This is not easy when the market is cluttered with lookalike products. Customized shipping boxes can address this challenge by creating a truly unique impression. Customized shipping boxes can reflect the brand and help form a stronger bond with the customers. </p>

<p>Choosing customized packaging makes good sense from a cost standpoint as well. By selecting this option, businesses can avoid using larger boxes they don’t need. This is a smart idea especially because shipping companies charge for volume in addition to the weight of the package. So, make sure to look into the <a href="https://smallbiztrends.com/2021/08/cheapest-place-to-buy-boxes.html">cheapest place to buy boxes </a>to lower your overall cost. </p>

What Customizations Can Businesses Make to their Packaging?

<p>Businesses can go in many different directions with customized packaging. From unique box design to special sticker design, there are several customization options available today. Here are a few to consider: </p>

<ul><li>Customized boxes: There are many ways to customize boxes. Their shape, size, color and material can all be tailored to the brand image. </li><li>Customized stickers: A cost-effective way to customize packaging is to invest in tailor-made stickers. The advantage of customized stickers is they are water-resistant, which can be useful when shipping products. </li><li>Customized rubber stamp: Another simple and inexpensive design option is to go for customized rubber stamps. The stamp can include the company logo or tagline to resonate with the customers. </li><li>Customized packaging tape: Adhesive tapes help secure the boxes, but they can also be customized to reflect the brand. </li><li>Customized bags: Customized bags can be helpful for businesses that produce sturdy products. </li> </ul>

How do I get Custom Packaging for my Product?

<p>Thanks to a host of business packaging solution providers, getting custom packaging for your business has become quite easy. There are many solution providers that specialize in customizing all elements of your packaging including customized stickers, bags and more. There are also some companies let you design your packaging. They, in turn, take care of producing the elements for you. Let’s check out a few of them. </p>

21 Best Places to Order Custom Packaging: Brand the Inside and Outside of Your Product Boxes

<p><a href="https://packlane.com/">Packlane </a>offers full customization and comes with a user-friendly 3D design tool. With Packlane, you will be able to choose from four types of custom boxes: mailer box, product box, shipping box and econoflex shipping box. Another benefit of choosing this solution provider is they ship both in the U.S. and outside. </p>

<p><a href="https://www.uprinting.com/packaging-printing.html">UPrinting </a>is another option for end-to-end customized packaging solutions. They specialize in customizing a number of packaging elements such as stickers, labels, boxes, bags and pouches. UPrinting also has 24/7 customer service to address questions and concerns. </p>

<p><a href="http://www.awin1.com/cread.php?awinmid=6220&awinaffid=256195&clickref=&p=https%3A%2F%2Fwww.etsy.com%2Fmarket%2Fcustom_package">Etsy </a>offers a range of options for custom and handmade pieces for mailers and packages. Etsy is a good place to look for cost-effective options. </p>

<p><a href="https://www.stickermule.com/">Sticker Mule </a>specializes in custom stickers. Here, you can find a range of stickers, labels and mailers. They offer free shipping and free online proofs all over the world. </p>

<p><a href="https://packhelp.com/">Pack Help </a>addresses small businesses’ needs that are looking for cost-effective custom packaging solutions. They offer low minimum order quantities, fast turnaround options and an easy-to-use online editor. </p>

<p>On <a href="https://www.papermart.com/">Paper Mart </a>, you will find a range of custom product packaging options. These include boxes, bags, mailers and tape. A user-friendly online design studio will enable you to design your own packaging. And with same day shipping, it is easier to get the products delivered in time. </p>

<p><a href="https://www.shipbob.com/">ShipBob </a>is a 3PL provider that combines its inventory management technology with nationwide in-house fulfillment. Unlike other solution providers, ShipBob doesn’t offer custom tapes and has size limitations on boxes. </p>

<p><a href="https://www.boxmaker.com/">The Box Maker </a>provides custom packaging options including product labels and boxes to small businesses. The company has 8 locations across Oregon, Washington and Arkansas. </p>

<p><a href="https://www.arka.com/product-catalog">Arka </a>offers custom printed packaging for small businesses. Some of the products on offer include boxes, stickers and tape. They have a simple process that involves choosing the products, dimensions and quantity online. Businesses can offer their artwork to Arka and receive a proof in just two days. </p>

<p><a href="https://refinepackaging.com/?utm_source=GMP&utm_medium=partner">Refine Packaging </a>offers free quotes, free design support, low minimums and excellent customer service. The company has offers live chat to help businesses get desired support instantly. For high-volume orders, Refine Packaging offers attractive discounts. The final order is delivered within 8-10 business days. </p>

<p>Custom Boxes & Packaging: Design and Order Online | Packola </p>

<p><a href="https://www.packola.com/">Packola </a>has a user-friendly interface that allows small businesses to design custom packaging in minutes. Its online design tool lets you create tailor-made mailer boxes, shipping boxes and product boxes. There are no minimum order quantity and the site comes with live chat support. </p>

<p>Customized Shipping Boxes for Everyone – brandINcolor </p>

<p><a href="https://brandincolor.com/">Brand in Color </a>offers mailer boxes, shipping boxes and even pizza boxes for customization. The minimum order count is 25 boxes and it offers fast shipping (3 days). The company provides examples of past work for inspiration. </p>

Custom Packaging Tips for Small Businesses

<p>Not all businesses may know where to begin with customized packaging. Should they go with a full package of customized solutions or should they start slow with a few elements such as custom boxes and tailored packaging supplies? Here are some tips for small business owners interested in this option: </p>

<ul><li>Focus on being functional: The packaging solution you choose should fit your purpose. That’s why it’s important to focus on being functional. For example, does the material of the box you’ve chosen adequately protect the product inside? It’s important to find the answer before making a business decision. </li><li>Make it personal: The whole point of customized packaging is to help businesses add a personal touch to their branding. Think of ways to make the unboxing experience special for your customers. You can add a note or use packaging to offer discounts. </li><li>Include samples: A simple way to make your packaging interesting and user-friendly is to add samples. This can be an effective promotional idea to please customers. </li><li>Do your math: If you’re trying customized packaging for the first time, it’s important you do some calculations before deciding on one solution provider. </li> </ul>

<p><em><small>Image: Depositphotos </small> </em> </p>

Bite-sized knowledge
to upgrade
your career

Brand Your Products with Custom Packaging

Creating a unique experience

Benefits of custom packaging

Customised options available

Custom packaging tips for small businesses

IDEAS ABOUT

MORE LIKE THIS

What Are Brand Assets? 6 Examples to Inspire You

What is brand marketing? And how to create a brand marketing strategy. - 99designs

The delightful history of fruit stickers, the world’s tiniest canvases for graphic design

It's time to

READ

LIKE

A PRO!

Bite-sized knowledgeto upgradeyour career

Brand Your Products with Custom Packaging

Creating a unique experience

Benefits of custom packaging

Customised options available

Custom packaging tips for small businesses

IDEAS ABOUT

MORE LIKE THIS

What Are Brand Assets? 6 Examples to Inspire You

What is brand marketing? And how to create a brand marketing strategy. - 99designs

The delightful history of fruit stickers, the world’s tiniest canvases for graphic design

It's time to

READ

LIKE

A PRO!

Bite-sized knowledge
to upgrade
your career