Always Be Closing Sales Strategy - Deepstash
Always Be Closing Sales Strategy

Always Be Closing Sales Strategy

Curated from: investopedia.com

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Always Be Closing

Always Be Closing (ABC) is a motivational phrase used to describe a sales strategy. It implies that a salesperson following the regimen should continuously look for new prospects, pitch products or services to those prospects, and ultimately complete a sale.

As a strategy, ABC requires that the salesperson be persistent, but also that they know when to cut their losses and move on to another prospect.

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The Always Closing Sales Mantra

  • Always Be Closing is a mantra used in the sales world meaning a seller must always be in the mindset of closing deals, using whatever tactics are necessary.
  • The phrase's origins are the 1992 David Mamet-scripted film "Glengarry Glen Ross," which is based on his Pulitzer Prize-winning play of the same name.
  • In the modern age, studies show lead generation, customer follow-up, and strategy sessions comprise a greater part of a salesperson's day than "closing."

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