18 Best SEO Tools That SEO Experts Actually Use in 2021 - Deepstash
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SEO Optimization

SEO Optimization

  1. Mastering SEO optimization can be hard, especially if you’re just starting out.
  2. Fortunately, finding the best SEO tools is easy.
  3. You just need to figure out which one works best for your business.


2.08K reads

Why Use SEO Tools?

Why Use SEO Tools?

  1. SEO tools save you from tedious keyword research and data analysis.
  2. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking.
  3. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie.
  4. What’s more, they allow you to measure search performance countries, regions, or languages.
  5. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly.
  6. SEO software help to save hours of effort and generate accurate reports at a click.


752 reads

1. Ahrefs: SEO Keyword Tool

1. Ahrefs: SEO Keyword Tool

  • Ahrefs is one of the most recommended SEO tools online.
  • It’s only second to Google when it comes to being the largest website crawlers.
  • SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around.
  • The tool highlights what parts of your website need improvements to rank better in search engines.
  • From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand.
  • You can also use this SEO tool to find the most linked to content within your niche.


644 reads

Syed Irfan Ajmal, Growth Marketing Manager at Ridester

“Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more.

We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks.

Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”



428 reads

2. Google Search Console: Top SEO Tool

2. Google Search Console: Top SEO Tool

  • Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP.
  • All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing.
  • As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results.
  • It’s especially useful for new websites as it lets site owners submit web pages for search indexing. 


444 reads

3. SEMRush: Marketing SEO Tools

3. SEMRush: Marketing SEO Tools

  • Marketing SEO tools like SEMRush is a favorite in the SEO community.
  • They let you easily assess your rankings, identify changes and new ranking opportunities.
  • One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors.
  • The analytics reports help to better understand your website’s search data, traffic, your competitors, able to compare keywords and domains.
  • The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.


325 reads

Liraz Postan, Senior SEO & Content Manager at Outbrain

“My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count.

This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health.

We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”



239 reads

4. KWFinder: SEO Keyword Tool

4. KWFinder: SEO Keyword Tool

  • An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition.
  • The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page).
  • Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric.
  • Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.


267 reads

George Perry, an SEM Specialist at Bandwidth

“I like that not only does KWFinder showed me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at.

I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”



172 reads

5.  Moz Pro: SEO Software

5. Moz Pro: SEO Software

  • SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use.
  • Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes.
  • Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked.
  • Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse.
  • You can get great insights into how your website is performing but also how to improve it.


204 reads

Keri Lindenmuth’s, Marketing Manager at Kyle David Group

“My favorite feature of Moz Pro is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website.

For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’

This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices.”



169 reads

6. Ubersuggest: Keyword Tracking Tool

6. Ubersuggest: Keyword Tracking Tool

  • Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs.
  • From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.
  • Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. 


185 reads

7. Answer The Public: Free SEO Tools

7. Answer The Public: Free SEO Tools

  • Free SEO tools like Answer The Public allows you to easily find topics to write about for your blog.
  • It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them.
  • And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.


178 reads

8. SpyFu: Free SEO Tools

8. SpyFu: Free SEO Tools

  • You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.
  • You can also do some research on your competitors to determine which keywords they use.
  • Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more.
  • It’s one of the most detailed SEO analysis tools on the market.


160 reads

Adele Stewart, Senior Project Manager at Sparq Designs

“I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature.

You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups.”



155 reads

9. Woorank: SEO Ranking Tool

9. Woorank: SEO Ranking Tool

  • As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data.
  • You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs.
  • Try understanding how keywords perform over time to optimize for users and search engines in the best way possible.
  • And most importantly, understand the things your website is lacking from both a technical and content perspective.
  • Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.


142 reads

10. Majestic: Marketing SEO Tools

10. Majestic: Marketing SEO Tools

  • Majestic is one of the best marketing SEO tools according to experts.
  • It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites.
  • The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have.
  • It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.


197 reads

11. Google Trends: SEO Checker Tool

11. Google Trends: SEO Checker Tool

  • Google Trends has been around for years but has been underutilized.
  • Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth.
  • Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest.
  • If you are unsure which trends are the ones for you, this is the best SEO tool to use.


161 reads

12. SEOQuake: Free SEO Tools

12. SEOQuake: Free SEO Tools

  • SEOQuake is considered one of the best free SEO tools.
  • This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors.
  • Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.


146 reads

13. Siteliner: SEO Analysis Tool

13. Siteliner: SEO Analysis Tool

  • Siteliner is an SEO checker tool that helps you find duplicate content on your website.
  • What’s duplicate content? Identical content to other websites. And Google penalizes websites with it.
  • With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more.
  • It also compares your website to the average of websites checked with this tool to help you better understand where you stand.


144 reads

13. Siteliner: SEO Analysis Tool

13. Siteliner: SEO Analysis Tool

  • Siteliner is an SEO checker tool that helps you find duplicate content on your website.
  • What’s duplicate content? Identical content to other websites. And Google penalizes websites with it.
  • With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more.
  • It also compares your website to the average of websites checked with this tool to help you better understand where you stand.


117 reads

14. Fat Rank: SEO Tools

14. Fat Rank: SEO Tools

  • SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance.
  • This SEO keyword tool lets you know the ranking of your keywords.
  • You can add keywords to your search to find out your rank per page for each keyword you optimized for.
  • If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword.
  • This information allows you to better optimize your website for that keyword so you can make adjustments as needed.


138 reads

15. Keywords Everywhere: SEO Keyword Tool

15. Keywords Everywhere: SEO Keyword Tool

  • Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for.
  • Free SEO tools like these simplify the process of determining the best keywords for your website.
  • So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.


149 reads

16. Screaming Frog: SEO Tools Online

16. Screaming Frog: SEO Tools Online

  • Screaming Frog analyze your website super fast to perform site audits.
  • In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online.
  • This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building.
  • Their SEO Spider tool was considered the best feature by top SEO experts. 


143 reads

17. Serpstat: All-in-one SEO platform

17. Serpstat: All-in-one SEO platform

  • Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice.
  • Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world.
  • Moreover, Serpstat is known for its awesome features such as Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.


133 reads

18. Bonus Tool: Incognito

18. Bonus Tool: Incognito

  • Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords.
  • Using the autofill options will give you suggestions of semantic keywords to use.
  • As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.


215 reads



Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com 💝 Instagram : dymphna.art


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