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The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever
Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.


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Sega and Nintendo

In an attempt to win the battle of Genesis vs. Super Nintendo, Sega produced a tagline "Genesis does what Nintendon't." Nintendo couldn't get rid of the stigma that Super Nintendo was for kids.

The console wars between Sega and Nintendo lasted from the 1980s to the early 2000s. Nintendo won that war but has since lost its top spot by Sony and Microsoft.




Coca-Cola and Pepsi

The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.

Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New...

Apple and Microsoft

We've all seen the "Hi, I'm a Mac, and I'm a PC" commercials by Apple and the response by Microsoft, "I'm a PC."

Apple has been mocking Microsoft for years. But lately, Mi...

Miller and Anheuser Busch

Both companies have always entertained consumers - from Miller's "President of Beers" and its mocking of the Bud Clydesdales and dalmatian to Bud's depiction of the Miller referees stealing beer.