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In an attempt to win the battle of Genesis vs. Super Nintendo, Sega produced a tagline "Genesis does what Nintendon't." Nintendo couldn't get rid of the stigma that Super Nintendo was for kids.
The console wars between Sega and Nintendo lasted from the 1980s to the early 2000s. Nintendo won that war but has since lost its top spot by Sony and Microsoft.
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The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.
Pepsi paraded around its triumph in the taste test for years, prompting Coca-Cola's horrific New...
Both companies have always entertained consumers - from Miller's "President of Beers" and its mocking of the Bud Clydesdales and dalmatian to Bud's depiction of the Miller referees stealing beer.